Your $100k Skill Assessment – The Universal Guide
Your Skill Is Valuable. Here Is What That Means.
Your $100k Skill
You have a skill. You might not think it’s special. You might think everyone can do what you do. But you’re WRONG.
Everybody has at least one thing they are naturally good at. Something that comes easier to them than to others and never drains them.
The problem is that most people never figure out how to turn their natural skills into income. They keep the best skills as hobbies or only use them for free.
This guide will show you exactly how to find the questions people are already asking about your skill, turn your answers into content, and give away something valuable for free that leads to paid offers.
What’s ahead:
Lesson 1: Find what people are already asking on Reddit
Lesson 2: Record your answer instead of writing it from scratch
Lesson 3: Market Yourself
Bonus Lesson - Give People Free Stuff First
Something You Could Give Away For Free
Lesson 1: Find what people are already asking on Reddit
Stop guessing what to talk about. Go where people are already screaming for answers.
Open an AI and ask: “What do people on Reddit most ask about or have trouble with around [insert your skill here]?”
Take the top question. Go to Reddit and search that exact phrase. You will find real posts from real people describing their pain. Screenshot those pains or write them down.
Just like that, you have a list of topics. Each topic is a blog post or a short video waiting to be made.
💎Write down 10 questions that people in your skill area are asking.
For example,
If your skill is sales, people ask: “How do I handle rejection?” and “How do I close more deals?”
If your skill is cooking, people ask: “What are easy meals for beginners?” and “How do I meal prep?”
If your skill is driving, people ask: “How do I stay awake on long trips?” and “What are the best routes?”
If your skill is painting, people ask: “How do I choose the right paint?” and “How do I avoid streaks?”
Lesson 2: Record your answer instead of writing it from scratch
Now it’s time to make the first draft of your post. If your thinking “but I don’t know how to make videos” right now, don’t worry. You don’t need to be a social media star. You just need to do a little talking.
Videos must be quality to get attention, but you don’t need Hollywood equipment.
Pick one of your post topics from Reddit. Open CapCut or your phone’s camera and use vertical mode. Record yourself giving great answers and solutions. Keep it under 60 seconds. Edit lightly and add captions if you want. Post to TikTok or YouTube Shorts. Then repeat.
Over time, your only goal is to make each video slightly better than the last.
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Lesson 3: Market Yourself
Next, you’ll need to keep posting these short videos related to the topics around your skill. Then, post the videos organically on YouTube Shorts and TikTok.
Make at least 30 of these videos. Of your 30 TikToks/Shorts related to the book, some of them will get significantly more views or engagement than the others. This doesn’t mean that the videos are viral at all. They just have to perform at least 2x or 3x better than my average video. All you need is something that performed better than your average.
Average views:
Better than average views:
There are some different options for marketing your product or service. You can send cold emails. You can also cold call. But those take time, energy, and frustration. If you already have a full time or part time job, you might not have the time and energy after work that’s required to do cold calls and emails consistently.
If you want a more efficient way to delegate the marketing, run ads. If you don’t know how to run an ad online or haven’t done this before, don’t worry. I’ll explain how to setup your first social media ad in the steps below:
Download your higher performing videos from TikTok.
Post the same videos again on Facebook. But instead of posting them organically, make each post into an ad by pushing “Boost Post”.
The “title” of the post should talk about whatever you’re offering in the ad. So if you’re offering a cookbook with over 100 recipes, the title should say something like “Get my 100+ recipe cookbook”.
Finally, add a “learn more” or “click here” button to your ad that sends people to your product or service.
To start, set your budget to $5/day for 7 days. The first 7 days is just to see if the ad works well enough to put more money into. For the audience, just let Facebook pick it for you.
After a week, look at the results. If the ad made you money or broke even, run it again. If it lost money, tweak the headline or try a different video.
My first mistake with the Facebook ads was putting all of my money behind the one video that got the most engagement organically. I thought that just because people loved the video, it had to lead to sales. And I bet everything on this.
Don’t be like me. Don’t bet on one video that you haven’t tested yet. Even a video that did well organically can flop when you put money behind it.
Bonus Lesson - Give People Free Stuff First
A problem I personally came across was that people clicked my ads, but they never bought my product or service after they looked at it. The biggest reason was that people don’t feel safe buying from a person or brand they don’t know is credible. And on Facebook, I was an unknown guy with no following and no reviews from someone who had already bought from me.
I needed a way for the people who clicked on my ad to know I was credible and could actually produce results around my skill. I needed them to feel safe that they’d get their money’s worth if they bought from me. To do this, I stopped advertising my paid products and services. Instead, I started offering people free stuff that leads to my products and services.
For example, I sell an e-book on Amazon that teaches people to set their goals in a way that guarantees they’ll reach the finish line instead of giving up early. It sells for $4.99. However, I took one of the chapters from the book and made it into a 7 page pdf. On the last page of the pdf, I added a message that says “Want more tips on the best way to hit your goal? Get the full book”. Below that, I added a button that says “Click Here for More Goal Tips”. It links to my book on Amazon. Since the pdf is so much shorter than the book, I’m willing to give it away for free.
Now, instead of making ads that talk about the book for $4.99, I make ads that talk about(and send people to) the free pdf. The pdf is short, so it’s easy for people to consume. Best of all, it gives people a valuable snippet of the info they’d get in the paid book. So if they get to the end of the pdf, see I’m competent, and want more, they’ll be a lot more likely to buy the book without feeling risk.
Here’s how to make your own free lead magnet:
Think about your skill. What’s the one thing people ask you most often? What’s the simplest, most valuable piece of advice you can give someone? Think about it, and make that into your lead magnet.
It could be:
A checklist of the most common mistakes people make in your skill area.
A simple guide or template that helps people get started.
A short video or audio recording that teaches one specific technique.
A worksheet or planner that helps people apply what you teach.
Keep it simple, valuable, and free.
At the bottom of your free guide, add a button that says “Want more help with [your skill]?” and link to a paid offer. This could be a coaching call, a full course, a consulting package, or a monthly service.
How they pay:
You give away the free lead magnet entirely for free. Right there in the free guide, they will see the value of your expertise immediately. At the end of the guide, you offer a paid package where you work with them directly. The package could be a one time fee or a monthly commitment. They only pay after the free guide shows them you can help.
If the free guide doesn’t help them, they will not buy the package. But if it does, they will gladly pay for more.
Start with blog posts
Use this template for your own writing:
Intro – Describe the problem, the solution, and what they will know by the end.
Step or Lesson 1 – Insert your first lesson.
Step or Lesson 2 – Insert your second lesson.
Step or Lesson 3 – Insert your third lesson.
Step or Lesson 4 – Insert your fourth lesson.
Step or Lesson 5 – Insert your fifth lesson.
Instead of writing the posts from scratch, save time. Go to ChatGPT and choose the option to speak your answer rather than type it. Record yourself speaking through an answer for each topic in your lead magnet’s. Then ask the AI to “please make a blog post out of my transcript following the outline I added.” Copy and paste the outline above into the same chat.
That gives you a rough draft. Edit it to sound like you. Make sure it has the correct information. Once you are happy, add a picture from Google or Canva and post it on LinkedIn as an article. You can also use Medium.com or Twitter/X.
Posting these on social media helps you see what people like best. Then take your best posts, copy the text into a Google Doc, and save it as a PDF. That PDF is what you can offer people for free.
When people sign up for your lead magnet...
When you use Facebook’s lead forms, you have the option to leave a message or link on the last page. I suggest leaving a link that goes to a Calendly signup page. Meet with anyone who signs up for 15 to 30 minutes. Get to know their challenges related to your skill. At the end, offer them your paid package if they need more help.
Don’t miss our limited time offer. Unlock everything on our site for 40%, and get a free bonus when you do⬇️