Your $100k Skill Assessment - Sales
Your Skill Is Selling. Here's What That Means
Intro: Your $100k Skill
Sales, or selling
Here’s why:
You said that your top 3 skills are - customer service, sales, and writing.
Sales is one of the most valuable skills in the world. Your combination of writing + sales makes you especially dangerous. You can write compelling copy and close deals. That’s a NICE combo.
Lesson 1: Find what people are already asking on Reddit
You don’t have to guess what to post about. Go where people are already screaming for answers.
Open an AI and ask: “What do people on Reddit most ask about or have trouble with around sales?”
Take the top question. Then go to Reddit and search that exact question. You can find real posts from real people describing their pain.
Screenshot the pains you see, or write them down. Now you have a list of topics. Each topic is a blog post waiting to happen.
We already found stuff related to your skill:
“How do I overcome rejection?”
“How do you stay motivated after a bad week?”
“How do I transition from customer service to sales?”
“How do I close more deals?”
“How do I write sales emails that convert?”
“How do I write headlines that get attention?”
“How do I build trust with prospects?”
Lesson 2: Record your answer instead of writing it from scratch
Now it’s time to make the first draft of your post. If your thinking “but I don’t know how to make videos” right now, don’t worry. You don’t need to be a social media star. You just need to do a little talking.
Videos must be quality get attention, but you don’t need Hollywood equipment.
Pick one of your post topics from Reddit. Open CapCut or your phone’s camera and use vertical mode. Record yourself giving great answers and solutions. Keep it under 60 seconds. Edit lightly and add captions if you want. Post to TikTok or YouTube Shorts. Then repeat.
Over time, your only goal is to make each video slightly better than the last.
Lesson 3: Market Yourself
Next, I you’ll need to keep posting these short videos related to the topics around your skill. Then, post the videos organically on YouTube Shorts and TikTok.
Make at least 30 of these videos. Of your 30 TikToks/Shorts related to the book, some of them will get significantly more views or engagement than the others. This doesn’t mean that the videos are viral at all. They just have to perform at least 2x or 3x better than my average video. All you need is something that performed better than your average.
Average views:
Better than average views:
There are some different options for marketing your product or service. You can send cold emails. You can also cold call. But those take time, energy, and frustration. If you already have a full time or part time job, you might not have the time and energy after work that’s required to do cold calls and emails consistently.
If you want a more efficient way to delegate the marketing, run ads. If you don’t know how to run an ad online or haven’t done this before, don’t worry. I’ll explain how to setup your first social media ad in the steps below:
Download your higher performing videos from TikTok.
Post the same videos again on Facebook. But instead of posting them organically, make each post into an ad by pushing “Boost Post”.
The “title” of the post should talk about whatever you’re offering in the ad. So if you’re offering a cookbook with over 100 recipes, the title should say something like “Get my 100+ recipe cookbook”.
Finally, add a “learn more” or “click here” button to your ad that sends people to your product or service.
To start, set your budget to $5/day for 7 days. The first 7 days is just to see if the ad works well enough to put more money into. For the audience, just let Facebook pick it for you.
After a week, look at the results. If the ad made you money or broke even, run it again. If it lost money, tweak the headline or try a different video.
My first mistake with the Facebook ads was putting all of my money behind the one video that got the most engagement organically. I thought that just because people loved the video, it had to lead to sales. And I bet everything on this.
Don’t be like me. Don’t bet on one video that you haven’t tested yet. Even a video that did well organically can flop when you put money behind it.
Bonus Lesson - Give People Free Stuff First
A problem I personally came across was that people clicked my ads, but they never bought my product or service after they looked at it. The biggest reason was that people don’t feel safe buying from a person or brand they don’t know is credible. And on Facebook, I was an unknown guy with no following and no reviews from someone who had already bought from me.
I needed a way for the people who clicked on my ad to know I was credible and could actually produce results around my skill. I needed them to feel safe that they’d get their money’s worth if they bought from me. To do this, I stopped advertising my paid products and services. Instead, I started offering people free stuff that leads to my products and services.
For example, I sell an e-book on Amazon that teaches people to set their goals in a way that guarantees they’ll reach the finish line instead of giving up early. It sells for $4.99. However, I took one of the chapters from the book and made it into a 7 page pdf. On the last page of the pdf, I added a message that says “Want more tips on the best way to hit your goal? Get the full book”. Below that, I added a button that says “Click Here for More Goal Tips”. It links to my book on Amazon. Since the pdf is so much shorter than the book, I’m willing to give it away for free.
Now, instead of making ads that talk about the book for $4.99, I make ads that talk about(and send people to) the free pdf. The pdf is short, so it’s easy for people to consume. Best of all, it gives people a valuable snippet of the info they’d get in the paid book. So if they get to the end of the pdf, see I’m competent, and want more, they’ll be a lot more likely to buy the book without feeling risk.
Here’s an idea for something you could give away for free around your skill:
The Sales Script Playbook
Title: The Sales Script Playbook: Close More Deals Without Feeling Sleazy
Description:
You’re good with people. But when it comes to closing, you sometimes freeze.
This playbook gives you:
Scripts for handling common objections
3 proven closing techniques
How to ask for the sale without feeling pushy
A framework for ethical selling
What’s Inside:
10 scripts for different situations
Objection handling guide
Closing templates
A practice worksheet
Call to Action: “Get the Playbook”
For the Playbook
You don’t have to include everything in the bullet points above. Just pick the top 2 or 3 you’re most comfortable talking about.
The method I use for handling objections is called “AARG”.
A - Attract: Get their attention with a relevant observation or compliment.
“Hey [Name], I noticed you’re [doing X / struggling with Y / working in Z industry]. I’ve helped a few people in similar situations get better results.”
A - Ask: Ask about their specific situation.
“What’s been your biggest challenge with [their problem or goal] lately?”
R - Repeat: Mirror back what they said to show you understand.
“So if I’m hearing you right, you’re dealing with [repeat their answer], and it’s costing you [time/money/opportunity].”
G - Give: Offer value and a next step.
“I actually put together a script playbook that addresses exactly that. It’s got 10 scripts for common situations, plus a guide for handling objections. I can send it over—just let me know where to email it.”
Script 2: Follow-Up After They’ve Shown Interest
A - Attract: Remind them of the context.
“Hey [Name], we talked about [their problem or goal] the other day.”
A - Ask: Ask about their progress or current state.
“Have you had a chance to try anything new since we last spoke?”
R - Repeat: Show you remember their situation.
“Last time you mentioned [repeat their pain point], and that can be really frustrating when you’re trying to grow.”
G - Give: Offer a specific solution.
“I’ve been thinking about that, and I have a few ideas that might help. If you’re open to it, I can walk you through a couple of options that could move the needle for you.”
Script 3: Closing the Sale (Soft Close)
A - Attract: Remind them of the value.
“Hey [Name], we’ve been talking about how to [solve their problem], and you mentioned [their goal].”
A - Ask: Confirm their desire.
“Is that still something you’re looking to solve?”
R - Repeat: Reflect what they want.
“So if I could show you a way to [achieve their goal], that would be valuable to you, right?”
G - Give: Present the offer.
“I’ve got a program that walks you through exactly that. It covers [3 things the program does]. Here’s the link if you want to check it out. And if it’s not a fit, no pressure at all.”
The video you saw that led you to this assessment was a “lead form”. If you’d like to offer someone that “Playbook” in exchange for their email so that you can follow up with them, choose the target to find leads when you’re boosting your Facebook posts. And setup a lead form just asking for someone’s email in exchange for access to the Playbook. Good luck!!!