Your $100k Skill Assessment - Recruiting
Your Skill Is Recruiting. Here's What That Means
Intro: Your $100k Skill
Recruiting
Here’s why:
You said that your top 3 skills are - recruiting, management, and AI.
You can recruit better because you understand AI and can use it to find and evaluate candidates faster. You can manage teams because you understand both the human side (recruiting) and the technical side (AI). That’s a NICE combo.
Lesson 1: Find what people are already asking on Reddit
You don’t have to guess what to post about. Go where people are already screaming for answers.
Open an AI and ask: “What do people on Reddit most ask about or have trouble with around recruiting?”
Take the top question. Then go to Reddit and search that exact question. You can find real posts from real people describing their pain.
Screenshot the pains you see, or write them down. Now you have a list of topics. Each topic is a blog post waiting to happen.
We already found stuff related to your skill:
“How do you automate outreach?”
“How do you use AI to screen resumes?”
“How do you use AI in recruiting?”
“How do you manage a team of recruiters?”
“How do you evaluate technical skills?”
“How do you attract passive technical candidates?”
Lesson 2: Record your answer instead of writing it from scratch
Now it’s time to make the first draft of your post. If your thinking “but I don’t know how to make videos” right now, don’t worry. You don’t need to be a social media star. You just need to do a little talking.
Videos must be quality get attention, but you don’t need Hollywood equipment.
Pick one of your post topics from Reddit. Open CapCut or your phone’s camera and use vertical mode. Record yourself giving great answers and solutions. Keep it under 60 seconds. Edit lightly and add captions if you want. Post to TikTok or YouTube Shorts. Then repeat.
Over time, your only goal is to make each video slightly better than the last.
Lesson 3: Market Yourself
Next, I you’ll need to keep posting these short videos related to the topics around your skill. Then, post the videos organically on YouTube Shorts and TikTok.
Make at least 30 of these videos. Of your 30 TikToks/Shorts related to the book, some of them will get significantly more views or engagement than the others. This doesn’t mean that the videos are viral at all. They just have to perform at least 2x or 3x better than my average video. All you need is something that performed better than your average.
Average views:
Better than average views:
There are some different options for marketing your product or service. You can send cold emails. You can also cold call. But those take time, energy, and frustration. If you already have a full time or part time job, you might not have the time and energy after work that’s required to do cold calls and emails consistently.
If you want a more efficient way to delegate the marketing, run ads. If you don’t know how to run an ad online or haven’t done this before, don’t worry. I’ll explain how to setup your first social media ad in the steps below:
Download your higher performing videos from TikTok.
Post the same videos again on Facebook. But instead of posting them organically, make each post into an ad by pushing “Boost Post”.
The “title” of the post should talk about whatever you’re offering in the ad. So if you’re offering a cookbook with over 100 recipes, the title should say something like “Get my 100+ recipe cookbook”.
Finally, add a “learn more” or “click here” button to your ad that sends people to your product or service.
To start, set your budget to $5/day for 7 days. The first 7 days is just to see if the ad works well enough to put more money into. For the audience, just let Facebook pick it for you.
After a week, look at the results. If the ad made you money or broke even, run it again. If it lost money, tweak the headline or try a different video.
My first mistake with the Facebook ads was putting all of my money behind the one video that got the most engagement organically. I thought that just because people loved the video, it had to lead to sales. And I bet everything on this.
Don’t be like me. Don’t bet on one video that you haven’t tested yet. Even a video that did well organically can flop when you put money behind it.
Bonus Lesson - Give People Free Stuff First
A problem I personally came across was that people clicked my ads, but they never bought my product or service after they looked at it. The biggest reason was that people don’t feel safe buying from a person or brand they don’t know is credible. And on Facebook, I was an unknown guy with no following and no reviews from someone who had already bought from me.
I needed a way for the people who clicked on my ad to know I was credible and could actually produce results around my skill. I needed them to feel safe that they’d get their money’s worth if they bought from me. To do this, I stopped advertising my paid products and services. Instead, I started offering people free stuff that leads to my products and services.
For example, I sell an e-book on Amazon that teaches people to set their goals in a way that guarantees they’ll reach the finish line instead of giving up early. It sells for $4.99. However, I took one of the chapters from the book and made it into a 7 page pdf. On the last page of the pdf, I added a message that says “Want more tips on the best way to hit your goal? Get the full book”. Below that, I added a button that says “Click Here for More Goal Tips”. It links to my book on Amazon. Since the pdf is so much shorter than the book, I’m willing to give it away for free.
Now, instead of making ads that talk about the book for $4.99, I make ads that talk about(and send people to) the free pdf. The pdf is short, so it’s easy for people to consume. Best of all, it gives people a valuable snippet of the info they’d get in the paid book. So if they get to the end of the pdf, see I’m competent, and want more, they’ll be a lot more likely to buy the book without feeling risk.
Here’s an idea for something you could give away for free around your skill:
The AI Resume Builder: Create a Resume That Gets Noticed in 10 Minutes
Description:
You’re applying for jobs. You’re not getting interviews. It’s not you. It’s… your resume.
Here’s how to fix it:
Download the 7-page guide.
Attach the file to any AI site like Chat GPT.
Use the prompt “Hey AI, I need help building my resume. What do you need from me?”
This 7-page guide walks you through:
Step 1: How to write a professional summary that hooks
Step 2: How to turn boring bullet points into results
Step 3: How to use AI to rewrite your resume in seconds
Step 4: How to format for both humans and ATS
What’s Inside:
Step-by-step instructions for every section
AI prompts to paste directly into Chat GPT
A template for a killer resume
A checklist for ATS optimization
Call to Action: “Get the Guide”
For the Resume Builder
The video you saw that led you to this assessment was a “lead form”. If you’d like to offer someone that “Resume Builder” in exchange for their email so that you can follow up with them, choose the target to find leads when you’re boosting your Facebook posts. And setup a lead form just asking for someone’s email in exchange for access to the Builder. Keep it simple and just ask for email, not even name.
In your lead form, ask for this info:
What’s your current(or most recent) job title?
What’s your target job title or industry?
What are your top 3 key skills?
Have any specific achievements (numbers, results)?
When people sign up for the AI resume builder, take note of anyone whose experience matches the type of person that matches what you’re recruiting for and follow up with them via email. Offer help building their resume because you’re helping build up your potential candidate.
Finally, connect the candidates who qualify for the opportunities you recruit for to companies who can use their help.
Copy and paste the instructions below onto a document on Notion or Google Docs. Then, export it as a PDF. This is your builder. The highlights are notes for you to read:
Hey AI, please use the following resume’s structure and tone to build the resume you’re creating or editing…
Here’s a link to my resume as a reference, but add yours. I’m sure it’s better! Either way, you should copy the resume and paste it onto the same document you will export as a PDF for this. Having it all on one document makes it easier for anyone using this to not need multiple documents.
Hey AI, include:
email
LinkedIn
an online portfolio if they have one
anything else they’d want to leave in the contact section, but keep it to only the 3 most important things if possible
Hey AI, please turn the information below into a professional summary for the resume you’re building. Please use the summary from the example resume template as a reference. And please use the information below to construct the summary, asking the user whatever is needed to fill in the blanks:
Step 1 - identify the problem you solve with your skill or work
— what are the biggest problems most people have around (insert skill)? - (answer)
Step 2 - explain your plan to help them
— in a few words, how do I solve their problem? - (answer)
Step 3 - the successful ending to their story
— what can they do now that they couldn’t before their problem was solved? - (answer)
Step 4 - put it all together
— fill in the blanks - most/a lot of people (insert problem), so I (insert solution) and now they can (insert their new ability or new life)
Hey AI, for the key skills section of the resume, please use the user’s experience and your knowledge of the industry or job position they are looking for to come up with key skills. Then, whatever you suggest for key skills, instruct the user to search for skills on LinkedIn that match what you suggest and seem to be the most popular or most likely to be searched by a recruiter.
I’d put the list of the user’s list of skills at the top of the resume.
Why? — Apparently a lot of employers and recruiters skim though resumes just looking for certain skills that match so if they don’t see that you wrote the skills they’re looking for early they might dismiss you.
Hey AI, please ask the user….
Their significant work history within the last 5 years. Include no more than the last 4 companies they’ve worked at in the last 5 years.
For each place they’ve worked, please find out….
the title of their role at the company
the city they worked in(or if the role was fully remote and they worked from home)
the month and year they started the role
the month and year the ended their role
a description of what they did at the company. please encourage them to speak naturally about what they did in the role and that they don’t have to worry about sounding professional or wording their description well. You’ll take care of that. Please just let them know that the more info they give about their role, the better.
what they accomplished while they were at the company. please let them know that even if it seems minor, still include it even just to acknowledge their own great contributions in a role.
Do they have any stats about how they…
did something that increased your teams performance by a certain percentage? Even if you don’t know the exact percentage, you could round. So if you think you increased your teams percentage in a certain area by 16%, you can say 15% to be safe. And if you still know a manager who could back this, that’s even better.
did something to increase your own performance by a certain percentage?
helped a company increase their performance in a project you managed?
If you can add stats to some of your bullet points to show how well you performed, it’s a nice plus. Managers who look at resumes like that, my old manager told me.
Now AI,
Before you begin to gather the information noted in the checklist above, ask them to attach their resume if they already have one. But please make it clear that it’s okay if they don’t have one yet.
If the user is creating a new resume from scratch, then ask them for all of the information under the checklist above
If the user uploads a previously made resume, then only ask them for the information noted in the checklist above based on what you need to complete our resume template for them.
if you notice that their professional summary isn’t worded the best or doesn’t mention keywords that recruiters are searching for, then ask them what’s needed for the professional summary outline.
if they’re missing work history from any of their recent jobs, then gather the information needed for this.
if they’re missing education, then gather the info needed to make an education section.
if they’re missing contact info, then gather this information from them.