Your $100k Skill Assessment - Communicating

Your Skill Is Communicating. Here's What That Means

Intro: Your $100k Skill

• Communicating

Here’s why:

You can serve others well because you communicate clearly. You can communicate effectively because you understand people(empathy). The three skills reinforce each other. But with service and empathy, communication is the base that makes it all work.

Lesson 1: Find what people are already asking on Reddit

You don’t have to guess what to post about. Go where people are already screaming for answers.

• Open an AI and ask: “What do people on Reddit most ask about or have trouble with around ”communicating well”

• Take the top question. Then go to Reddit and search that exact question. You can find real posts from real people describing their pain.

• Screenshot the pains you see, or write them down. Now you have a list of topics. Each topic is a blog post waiting to happen.

• We already found stuff related to your skill:

  • “How do I speak with more confidence?”

  • “How do I improve my listening skills?”

  • “How do I have a difficult conversation with my boss?”

  • “How do I handle conflict at work?”

  • “How do I say no without burning bridges?”

  • “How do I speak up in meetings?”

  • ⭐“How do I communicate with empathy?”

  • “How do I read the room?”

  • “How do I make people feel heard?”

  • “How do I build a career in customer success?”

Lesson 2: Record your answer instead of writing it from scratch

Now it’s time to make the first draft of your post. If your thinking “but I don’t know how to make videos” right now, don’t worry. You don’t need to be a social media star. You just need to do a little talking.

Videos must be quality get attention, but you don’t need Hollywood equipment.

Pick one of your post topics from Reddit. Open CapCut or your phone’s camera and use vertical mode. Record yourself giving great answers and solutions. Keep it under 60 seconds. Edit lightly and add captions if you want. Post to TikTok or YouTube Shorts. Then repeat.

Over time, your only goal is to make each video slightly better than the last.

Lesson 3: Market Yourself

Next, you’ll need to keep posting these short videos related to the topics around your skill. Then, post the videos organically on YouTube Shorts and TikTok.

Make at least 30 of these videos. Of your 30 TikToks/Shorts related to the book, some of them will get significantly more views or engagement than the others. This doesn’t mean that the videos are viral at all. They just have to perform at least 2x or 3x better than my average video. All you need is something that performed better than your average.

Average views:

Better than average views:

There are some different options for marketing your product or service. You can send cold emails. You can also cold call. But those take time, energy, and frustration. If you already have a full time or part time job, you might not have the time and energy after work that’s required to do cold calls and emails consistently.

If you want a more efficient way to delegate the marketing, run ads. If you don’t know how to run an ad online or haven’t done this before, don’t worry. I’ll explain how to setup your first social media ad in the steps below:

1. Download your higher performing videos from TikTok.

2. Post the same videos again on Facebook. But instead of posting them organically, make each post into an ad by pushing “Boost Post”.

3. The “title” of the post should talk about whatever you’re offering in the ad. So if you’re offering a cookbook with over 100 recipes, the title should say something like “Get my 100+ recipe cookbook”.

4. Finally, add a “learn more” or “click here” button to your ad that sends people to your product or service.

To start, set your budget to $5/day for 7 days. The first 7 days is just to see if the ad works well enough to put more money into. For the audience, just let Facebook pick it for you.

After a week, look at the results. If the ad made you money or broke even, run it again. If it lost money, tweak the headline or try a different video.

My first mistake with the Facebook ads was putting all of my money behind the one video that got the most engagement organically. I thought that just because people loved the video, it had to lead to sales. And I bet everything on this.

Don’t be like me. Don’t bet on one video that you haven’t tested yet. Even a video that did well organically can flop when you put money behind it.

Bonus Lesson - Give People Free Stuff First

A problem I personally came across was that people clicked my ads, but they never bought my product or service after they looked at it. The biggest reason was that people don’t feel safe buying from a person or brand they don’t know is credible. And on Facebook, I was an unknown guy with no following and no reviews from someone who had already bought from me.

I needed a way for the people who clicked on my ad to know I was credible and could actually produce results around my skill. I needed them to feel safe that they’d get their money’s worth if they bought from me. To do this, I stopped advertising my paid products and services. Instead, I started offering people free stuff that leads to my products and services.

For example, I sell an e-book on Amazon that teaches people to set their goals in a way that guarantees they’ll reach the finish line instead of giving up early. It sells for $4.99. However, I took one of the chapters from the book and made it into a 7 page pdf. On the last page of the pdf, I added a message that says “Want more tips on the best way to hit your goal? Get the full book”. Below that, I added a button that says “Click Here for More Goal Tips”. It links to my book on Amazon. Since the pdf is so much shorter than the book, I’m willing to give it away for free.

Now, instead of making ads that talk about the book for $4.99, I make ads that talk about(and send people to) the free pdf. The pdf is short, so it’s easy for people to consume. Best of all, it gives people a valuable snippet of the info they’d get in the paid book. So if they get to the end of the pdf, see I’m competent, and want more, they’ll be a lot more likely to buy the book without feeling risk.

Here’s an idea for something you could give away for free around your skill:

The Confident Communicator’s Playbook: How to Speak, Connect, and Influence

Description:

You’re good with people. But sometimes you freeze. You don’t know what to say. You avoid conflict.

This playbook gives you:

• 5 frameworks for handling any conversation

• How to speak with confidence (even when you’re nervous)

• How to handle difficult conversations like a pro

• How to build trust and connection quickly

What’s Inside:

• 5 communication frameworks (with examples)

• A script for handling conflict

• A confidence-building exercise

• A conversation checklist

Call to Action: “Get the Playbook”

For the Playbook

The video you saw that led you to this assessment was a “lead form”. If you’d like to offer someone that confidence playbook in exchange for their email so that you can follow up with them, choose the target to find leads when you’re boosting your Facebook posts. And setup a lead form just asking for someone’s email in exchange for access to the playbook. Keep it simple and just ask for email, not even name.

Start with blog posts

Use this template for writing your blog posts:

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Intro

In one paragraph, describe What’s the problem we’re addressing? What’s the solution? What will they know by the end of the article, or what will they get out of this? - speak to how they will either Make Money, Money, Save Time, Avoid Effort, Escape Pain, or Gain Status

(Insert Blog Picture)

Step or Lesson 1

(insert step or lesson 1)

Step or Lesson 2

(insert step or lesson 2)

Step or Lesson 3

(insert step or lesson 3)

Step or Lesson 4

(insert step or lesson 4)

Step or Lesson 5

(insert step or lesson 5)

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Instead of writing the posts, save time by doing this:

• Go to Chat GPT

• Choose the option to speak out your answer rather than type it

• Record yourself speaking through an answer for each point under “This playbook gives you…” in the description of your playbook.

• Ask the AI to “please make a blog post out of my transcript following the outline I added”

• Then, copy and past the blog outline above onto the same chat

This will give you a rough draft of a blog post. Edit the post to sound like you and make sure it relayed the correct information. Once you’re happy with the blog, add a picture from Google or Canva and post it on LinkedIn as an article. Another good place for blog post feedback is Medium.com. And Twitter/X lets you post blogs too.

Do this for each point under “This playbook gives you…” in the description for your playbook. Posting these on social media will help you see what people might like best and least in your guide.

Then, take the best of your posts and copy/paste the text onto a Google doc. Save the Google doc as a PDF. That PDF is what you can offer people for free.

When people sign up for the confidence guide…

When using Facebook’s lead forms to advertise, you have the option to leave a message or link on the last page. I tend to leave PDF downloads in my last page as a reward for people who made it through the questions.

In your case, I would suggest leaving a link on the last page that goes to a Calendly signup page(just search “what is Calendly” on YouTube if you don’t know what that is). Meet with anyone who signs up for 30 minutes. During the call, get to know their communication problems. And at the end offer them a customized solution to their problem plus paid consulting if they need any future help.

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