Hereâs how to make your own free lead magnet:
Think about your skill. Whatâs the one thing people ask you most often? Whatâs the simplest, most valuable piece of advice you can give someone? Think about it, and make that into your lead magnet.
It could be:
A checklist of the most common mistakes people make in your skill area.
A simple guide or template that helps people get started.
A short video or audio recording that teaches one specific technique.
A worksheet or planner that helps people apply what you teach.
Keep it simple, valuable, and free.
At the bottom of your free guide, add a button that says âWant more help with [your skill]?â and link to a paid offer. This could be a coaching call, a full course, a consulting package, or a monthly service.
How they pay:
You give away the free lead magnet entirely for free. Right there in the free guide, they will see the value of your expertise immediately. At the end of the guide, you offer a paid package where you work with them directly. The package could be a one time fee or a monthly commitment. They only pay after the free guide shows them you can help.
If the free guide doesnât help them, they will not buy the package. But if it does, they will gladly pay for more.
Start with blog posts
Use this template for your own writing:
Intro â Describe the problem, the solution, and what they will know by the end.
Step or Lesson 1 â Insert your first lesson.
Step or Lesson 2 â Insert your second lesson.
Step or Lesson 3 â Insert your third lesson.
Step or Lesson 4 â Insert your fourth lesson.
Step or Lesson 5 â Insert your fifth lesson.
Instead of writing the posts from scratch, save time. Go to ChatGPT and choose the option to speak your answer rather than type it. Record yourself speaking through an answer for each topic in your lead magnetâs. Then ask the AI to âplease make a blog post out of my transcript following the outline I added.â Copy and paste the outline above into the same chat.
That gives you a rough draft. Edit it to sound like you. Make sure it has the correct information. Once you are happy, add a picture from Google or Canva and post it on LinkedIn as an article. You can also use Medium.com or Twitter/X.
Posting these on social media helps you see what people like best. Then take your best posts, copy the text into a Google Doc, and save it as a PDF. That PDF is what you can offer people for free.
When people sign up for your lead magnet...
When you use Facebookâs lead forms, you have the option to leave a message or link on the last page. I suggest leaving a link that goes to a Calendly signup page. Meet with anyone who signs up for 15 to 30 minutes. Get to know their challenges related to your skill. At the end, offer them your paid package if they need more help.
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