Next…
You’ll need to keep posting these short videos related to the topics around your skill. Then, post the videos organically on YouTube Shorts and TikTok.
Make at least 30 of these videos. Of your 30 TikToks/Shorts related to the book, some of them will get significantly more views or engagement than the others. This doesn’t mean that the videos are viral at all. They just have to perform at least 2x or 3x better than my average video. All you need is something that performed better than your average.
Average views:
Better than average views:
There are some different options for marketing your product or service. You can send cold emails. You can also cold call. But those take time, energy, and frustration. If you already have a full time or part time job, you might not have the time and energy after work that’s required to do cold calls and emails consistently.
If you want a more efficient way to delegate the marketing, run ads. If you don’t know how to run an ad online or haven’t done this before, don’t worry. I’ll explain how to setup your first social media ad in the steps below:
Download your higher performing videos from TikTok.
Post the same videos again on Facebook. But instead of posting them organically, make each post into an ad by pushing “Boost Post”.
The “title” of the post should talk about whatever you’re offering in the ad. So if you’re offering a cookbook with over 100 recipes, the title should say something like “Get my 100+ recipe cookbook”.
Finally, add a “learn more” or “click here” button to your ad that sends people to your product or service.
To start, set your budget to $5/day for 7 days. The first 7 days is just to see if the ad works well enough to put more money into. For the audience, just let Facebook pick it for you.
After a week, look at the results. If the ad made you money or broke even, run it again. If it lost money, tweak the headline or try a different video.
My first mistake with the Facebook ads was putting all of my money behind the one video that got the most engagement organically. I thought that just because people loved the video, it had to lead to sales. And I bet everything on this.
Don’t be like me. Don’t bet on one video that you haven’t tested yet. Even a video that did well organically can flop when you put money behind it.
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