The Goal Doctors

I Spent $800 on Ads, Made $2.92, Then Tried Something Different

Nick Mitchell — Fri, 10 Jul 2026 00:03:40 GMT

The first time I ran ads, I burned $800 and made less than $20 back.

That’s a 97.5% loss, which was pretty discouraging. So I thought about my mistakes, made a new plan, and started a new run of ads.

Week 1 of my new ads, I still got nothing. But by Week 2, I had 8 leads at $15 each. By Week 5, I was getting leads at $9.25 each.

Here is exactly what changed and what it cost me to learn it.

Week 1: I ran 4 ads at $5 a day and got zero leads.

For the first week, my goal was to figure out what video I should advertise to get the best results. So I went onto my YouTube channel, picked my top 4 highest viewed YouTube Shorts, and used those.

Next, I tested the four videos as ads on Facebook. Each one got $5/day for 7 days. That is $20 total per day across all four.

The video titles were:

“JOB SECURITY DOESN’T EXIST”
“How to Spend Your Paychecks So Your Money Grows”
“Invest When Everyone Else is SCARED”
“Use This Hack to Save Money FAST”

Total spend for the week: $142.86. Total leads: zero.

All of the videos hit over 1,500 views. One got nearly 2,900 ThruPlays. People watched. Some even clicked.

But nobody signed up for my free lead magnet.

When people clicked the “Learn More” button attached to my ad, I sent everyone to a Linktree page. They landed there, filled in their name and email, agreed to receive emails, and downloaded a PDF called “The Guide to Your $100k Skill.”

That sounds reasonable, right?

Wrong.

Here is what I realized.

When someone scrolls Facebook, they feel safe. They know the platform. They trust it. When they click a link and leave Facebook, they enter a different place. That place does not have Facebook’s trust built in.

In hindsight, it didn’t matter how good my PDF was because people never got that far. They already felt curious. But asking them to jump to an entirely different page(the Linktree) to fill out a form introduced just enough friction to kill the conversion.

This was the issue.

Don’t miss our July offer. Unlock everything on our site for 40%, and get a free bonus when you do⬇️

Get 40% off for 3 months

Week 2: I kept the offer and changed the delivery.

To prove whether or not the Linktree was the issue, I tested out two changes for week #2.

Change #1 - In week 1, people would click on my ad and go to a Linktree page. For week 2, I swapped the Linktree for a Facebook Lead Form. Lead forms do the same thing as a Linktree signup. But the form popped up right inside the Facebook app. This meant no extra clicks, no leaving Facebook, and no trust barrier.

In the form, I asked people 3 questions about their skills. They gave me their email, and I sent a personalized assessment afterward.

Change #2 - In week #1, two of the videos clearly outperformed the others. “How to Spend Your Paychecks” and “JOB SECURITY DOESN’T EXIST” got more views and more clicks than the rest.

So I stopped the 2 lower performers. I took that $5 from each and moved it to the winners.

For my new setup, I had 2 ads at $10 per day each instead of 4 ads at $5 per day each. Same total daily budget. Just more concentrated.

The results: By the end of week 2, I had 8 new leads(people who gave me their email in exchange for a skills assessment), and I spent $120.09 to get them(that’s $15.01 per lead).

Of the 2 video ads I used, “JOB SECURITY DOESN’T EXIST” got 5 leads at $11.96 each. The other video got 3 at $20.09 each.

What I Learned in 2 Weeks

The ads worked. The offer worked. The only broken piece was the path from the ad to the lead.

What didn’t work:

Sending people outside Facebook to an unknown page.
Asking for name, email, and agreement before they got anything.

What did work:

Using native Facebook lead forms to keep people on the platform.
Taking budget from losers and putting it into winners.
A clear video that connected with the audience.

Don’t miss our July offer. Unlock everything on our site for 40%, and get a free bonus when you do⬇️

Get 40% off for 3 months

Your $100k Skill Assessment – "I Don't Have a Skill"

Mon, 06 Jul 2026 20:27:43 GMT

Intro: Your $100k Skill

Self discovery

Most people think they know what they are good at. They lock themselves into one path. They stop exploring. You have a blank canvas. You say “I don’t have any skills. I have no skills that keep me going. I have no skills that give me energy.”

That’s actually a gift because the openness is rare and it makes you capable of learning anything. You are not limited by what you already know.

You can choose any direction. You can build any skill you want.

What’s ahead:

Lesson 1: Find what people are already asking on Reddit
Lesson 2: Record your answer instead of writing it from scratch
Lesson 3: Market Yourself
Bonus Lesson - Give People Free Stuff First
Something You Could Give Away For Free

Lesson 1: Find what people are already asking on Reddit

Stop guessing what to talk about. Go where people are already screaming for answers.

Open an AI and ask: “What do people on Reddit most ask about or have trouble with around finding their purpose, discovering their strengths, or figuring out what they are good at?”

Take the top question. Go to Reddit and search that exact phrase. You will find real posts from real people describing their pain. Screenshot those pains or write them down. Now you have a list of topics.

We already found stuff related to your skill:

“How do I figure out what I am good at?”
“How do I discover my natural strengths?”
“How do I find my purpose in life?”
“How do I know what career is right for me?”
“How do I identify my talents?”
“How do I stop feeling lost and start building something?”
“How do I find what gives me energy?”
“How do I discover my passion?”
“How do I know what I am meant to do?”
“How do I start from zero and build a life I love?”

Note - the most important thing is that you take time to answer these questions for yourself. The work of finding answers will help boost your income and your confidence. And as you figure these things out for yourself, document the process and share the answers with others. You’ll be the leader that other people want to follow.

Don’t miss our July offer. Unlock everything on our site for 40%, and get a free bonus when you do⬇️

Get 40% off for 3 months

Lesson 2: Record your answer instead of writing it from scratch

Now it’s time to make the first draft of your post. If your thinking “but I don’t know how to make videos” right now, don’t worry. You don’t need to be a social media star. You just need to do a little talking.

Videos must be quality get attention, but you don’t need Hollywood equipment.

Pick one of your post topics from Reddit. Open CapCut or your phone’s camera and use vertical mode. Record yourself giving great answers and solutions. Keep it under 60 seconds. Edit lightly and add captions if you want. Post to TikTok or YouTube Shorts. Then repeat.

Over time, your only goal is to make each video slightly better than the last.

Lesson 3: Market Yourself

Next, you’ll need to keep posting these short videos related to the topics around your skill. Then, post the videos organically on YouTube Shorts and TikTok.

Make at least 30 of these videos. Of your 30 TikToks/Shorts related to the book, some of them will get significantly more views or engagement than the others. This doesn’t mean that the videos are viral at all. They just have to perform at least 2x or 3x better than my average video. All you need is something that performed better than your average.

Average views:

Better than average views:

There are some different options for marketing your product or service. You can send cold emails. You can also cold call. But those take time, energy, and frustration. If you already have a full time or part time job, you might not have the time and energy after work that’s required to do cold calls and emails consistently.

If you want a more efficient way to delegate the marketing, run ads. If you don’t know how to run an ad online or haven’t done this before, don’t worry. I’ll explain how to setup your first social media ad in the steps below:

Download your higher performing videos from TikTok.
Post the same videos again on Facebook. But instead of posting them organically, make each post into an ad by pushing “Boost Post”.
The “title” of the post should talk about whatever you’re offering in the ad. So if you’re offering a cookbook with over 100 recipes, the title should say something like “Get my 100+ recipe cookbook”.
Finally, add a “learn more” or “click here” button to your ad that sends people to your product or service.

To start, set your budget to $5/day for 7 days. The first 7 days is just to see if the ad works well enough to put more money into. For the audience, just let Facebook pick it for you.

After a week, look at the results. If the ad made you money or broke even, run it again. If it lost money, tweak the headline or try a different video.

My first mistake with the Facebook ads was putting all of my money behind the one video that got the most engagement organically. I thought that just because people loved the video, it had to lead to sales. And I bet everything on this.

Don’t be like me. Don’t bet on one video that you haven’t tested yet. Even a video that did well organically can flop when you put money behind it.

Bonus Lesson - Give People Free Stuff First

A problem I personally came across was that people clicked my ads, but they never bought my product or service after they looked at it. The biggest reason was that people don’t feel safe buying from a person or brand they don’t know is credible. And on Facebook, I was an unknown guy with no following and no reviews from someone who had already bought from me.

I needed a way for the people who clicked on my ad to know I was credible and could actually produce results around my skill. I needed them to feel safe that they’d get their money’s worth if they bought from me. To do this, I stopped advertising my paid products and services. Instead, I started offering people free stuff that leads to my products and services.

For example, I sell an e-book on Amazon that teaches people to set their goals in a way that guarantees they’ll reach the finish line instead of giving up early. It sells for $4.99. However, I took one of the chapters from the book and made it into a 7 page pdf. On the last page of the pdf, I added a message that says “Want more tips on the best way to hit your goal? Get the full book”. Below that, I added a button that says “Click Here for More Goal Tips”. It links to my book on Amazon. Since the pdf is so much shorter than the book, I’m willing to give it away for free.

Now, instead of making ads that talk about the book for $4.99, I make ads that talk about(and send people to) the free pdf. The pdf is short, so it’s easy for people to consume. Best of all, it gives people a valuable snippet of the info they’d get in the paid book. So if they get to the end of the pdf, see I’m competent, and want more, they’ll be a lot more likely to buy the book without feeling risk.

Here’s an idea for something you could give away for free around your skill:

The Discovery Session.

This is a live 30 minute session where you talk with someone about their interests, past experiences, and what gives them energy. You help them identify patterns and uncover skills they did not know they had. It is a service based lead magnet that is perfect for someone starting from zero.

Description:

You feel lost. You do not know what you are good at. You have no skills you can name. This session fixes that.

This session gives you:

A 30 minute call where we explore your interests and experiences.
A clear picture of your natural strengths and patterns.
A list of skills you already have but did not recognize.
A simple plan for building on what you discover.

What is Inside:

A 30 minute video or phone call where we talk about you.
A pre session worksheet to prepare your thoughts.
A post session summary with your strengths identified.
A list of actionable next steps.

Call to Action: “Book My Free Session”

How they pay:

You give away the session entirely for free. Right there in the free call, they will experience the value of your coaching. At the end of the session, you offer a monthly coaching package where you work with them weekly to build skills and create income. The package is $197 a month for ongoing coaching. No recurring charges beyond the monthly commitment. They only pay after the free session shows them you can help. If the free session does not give them clarity, they will not buy the package. But if it does, they will gladly pay for more.

Start with blog posts

Use this template for your own writing:

Intro – Describe the problem, the solution, and what they will know by the end.

Step or Lesson 1 – Insert your first lesson.

Step or Lesson 2 – Insert your second lesson.

Step or Lesson 3 – Insert your third lesson.

Step or Lesson 4 – Insert your fourth lesson.

Step or Lesson 5 – Insert your fifth lesson.

Instead of writing the posts from scratch, save time. Go to ChatGPT and choose the option to speak your answer rather than type it. Record yourself speaking through an answer for each bullet point in your session’s description. Then ask the AI to “please make a blog post out of my transcript following the outline I added.” Copy and paste the outline above into the same chat.

That gives you a rough draft. Edit it to sound like you. Make sure it relays the correct information. Once you are happy, add a picture from Google or Canva and post it on LinkedIn as an article. You can also use Medium.com or Twitter/X.

Do this for each point in your session’s description. Posting these on social media helps you see what people like best. Then take your best posts, copy the text into a Google Doc, and save it as a PDF. That PDF is what you can offer people for free.

When people sign up for your session...

When you use Facebook’s lead forms, you have the option to leave a message or link on the last page. I suggest leaving a link that goes to a Calendly signup page. Meet with anyone who signs up for 30 minutes. Get to know their interests and challenges. At the end, offer them the coaching package if they need more help.

Don’t miss our July offer. Unlock everything on our site for 40%, and get a free bonus when you do⬇️

Get 40% off for 3 months

Your $100k Skill Assessment – Property Maintenance

Mon, 06 Jul 2026 20:04:25 GMT

Intro: Your $100k Skill

Property maintenance

You understand electrical work, landscaping, plumbing, and painting. That’s a NICE superpower to have. Why?

Most homeowners have problems they can’t fix. Their outlets don’t work. Their pipes leak. Their yard looks dead. Their walls need paint. They don’t know who to call or how to prioritize. You can fix all of it. That makes you invaluable to homeowners who want one person who can handle everything.

What’s ahead:

Lesson 1: Find what people are already asking on Reddit
Lesson 2: Record your answer instead of writing it from scratch
Lesson 3: Market Yourself
Bonus Lesson - Give People Free Stuff First
Something You Could Give Away For Free

Lesson 1: Find what people are already asking on Reddit

Stop guessing what to talk about. Go where people are already screaming for answers.

Open an AI and ask: “What do people on Reddit most ask about or have trouble with around home maintenance, electrical issues, plumbing repairs, landscaping, or painting?”

We already found stuff related to your skill:

“How do I know if an electrical issue is serious?”
“What are the most common plumbing problems homeowners face?”
“How do I start a landscaping project from scratch?”
“How do I choose the right paint for my room?”
“What maintenance tasks should I do every season?”
“How do I prioritize home repairs on a budget?”
“What tools should every homeowner own?”
“How do I fix a leaking pipe without calling a plumber?”
“How do I plan a yard transformation?”
“How do I know when to call a professional versus doing it myself?”

Don’t miss our July offer. Unlock everything on our site for 40%, and get a free bonus when you do⬇️

Get 40% off for 3 months

Lesson 2: Record your answer instead of writing it from scratch

Videos must be quality get attention, but you don’t need Hollywood equipment.

Over time, your only goal is to make each video slightly better than the last.

Lesson 3: Market Yourself

Next, you’ll need to keep posting these short videos related to the topics around your skill. Then, post the videos organically on YouTube Shorts and TikTok.

Average views:

Better than average views:

Download your higher performing videos from TikTok.
Post the same videos again on Facebook. But instead of posting them organically, make each post into an ad by pushing “Boost Post”.
The “title” of the post should talk about whatever you’re offering in the ad. So if you’re offering a cookbook with over 100 recipes, the title should say something like “Get my 100+ recipe cookbook”.
Finally, add a “learn more” or “click here” button to your ad that sends people to your product or service.

To start, set your budget to $5/day for 7 days. The first 7 days is just to see if the ad works well enough to put more money into. For the audience, just let Facebook pick it for you.

After a week, look at the results. If the ad made you money or broke even, run it again. If it lost money, tweak the headline or try a different video.

Don’t be like me. Don’t bet on one video that you haven’t tested yet. Even a video that did well organically can flop when you put money behind it.

Bonus Lesson - Give People Free Stuff First

Here’s an idea for something you could give away for free around your skill:

The Home Maintenance Session.

This is a live 30 minute consultation where you walk a homeowner through their top maintenance questions. Electrical, plumbing, painting, or landscaping. You give them actionable advice for each area. It is a service based lead magnet that showcases your expertise across all four trades.

Description:

You have home maintenance problems. You do not know where to start. You worry about calling the wrong person or paying too much. This session fixes that.

This session gives you:

A 30 minute call where you can ask any maintenance question.
Clear answers for your electrical, plumbing, painting, or landscaping issues.
A prioritized list of what to fix first.
Actionable advice you can use immediately.

What is Inside:

A 30 minute video or phone call where you ask your questions.
A pre session worksheet to prepare your questions.
A post session summary with personalized recommendations.
A list of trusted resources for further help.

Call to Action: “Book My Free Session”

How they pay:

You give away the session entirely for free. Right there in the free call, they will see the value of your expertise immediately. At the end of the session, you offer a monthly maintenance package where you handle routine inspections and minor repairs. The package is $197 a month for ongoing service. No recurring charges beyond the monthly commitment. They only pay after the free session shows them you can help. If the free session does not give them clarity, they will not buy the package. But if it does, they will gladly pay for more.

Start with blog posts

Use this template for your own writing:

Intro – Describe the problem, the solution, and what they will know by the end.

Step or Lesson 1 – Insert your first lesson.

Step or Lesson 2 – Insert your second lesson.

Step or Lesson 3 – Insert your third lesson.

Step or Lesson 4 – Insert your fourth lesson.

Step or Lesson 5 – Insert your fifth lesson.

When people sign up for your session...

When you use Facebook’s lead forms, you have the option to leave a message or link on the last page. I suggest leaving a link that goes to a Calendly signup page. Meet with anyone who signs up for 30 minutes. Get to know their home maintenance challenges. At the end, offer them the monthly maintenance package if they need more help.

Don’t miss our July offer. Unlock everything on our site for 40%, and get a free bonus when you do⬇️

Get 40% off for 3 months

Your $100k Skill Assessment – Community

Mon, 06 Jul 2026 19:45:50 GMT

Intro: Your $100k Skill

Community building and family connection

These days, a lot of people struggle to connect with their families. They sit at the dinner table in silence. They don’t know what to talk about, and they feel disconnected.

That’s where you come in. You have the gift of bringing people together and understand what makes families bond. That’s what families are desperate for.

What’s ahead:

Lesson 1: Find what people are already asking on Reddit
Lesson 2: Record your answer instead of writing it from scratch
Lesson 3: Market Yourself
Bonus Lesson - Give People Free Stuff First
Something You Could Give Away For Free

Lesson 1: Find what people are already asking on Reddit

Stop guessing what to talk about. Go where people are already screaming for answers.

Open an AI and ask: “What do people on Reddit most ask about or have trouble with around family connection, dinner table conversations, or bonding with family members?”

We already found stuff related to your skill:

“How do I get my family to talk more at dinner?”
“What are good conversation starters for families?”
“How do I bond with my teenage kids?”
“What games can families play together to connect?”
“How do I get my family off their phones and talking?”
“How do I create meaningful family time?”
“What are good questions to ask my kids at dinner?”
“How do I make family dinners more enjoyable?”
“How do I get my spouse to open up more?”
“How do I build stronger family relationships?”

Don’t miss our July offer. Unlock everything on our site for 40%, and get a free bonus when you do⬇️

Get 40% off for 3 months

Lesson 2: Record your answer instead of writing it from scratch

Videos must be quality get attention, but you don’t need Hollywood equipment.

Over time, your only goal is to make each video slightly better than the last.

Lesson 3: Market Yourself

Next, you’ll need to keep posting these short videos related to the topics around your skill. Then, post the videos organically on YouTube Shorts and TikTok.

Average views:

Better than average views:

Download your higher performing videos from TikTok.
Post the same videos again on Facebook. But instead of posting them organically, make each post into an ad by pushing “Boost Post”.
The “title” of the post should talk about whatever you’re offering in the ad. So if you’re offering a cookbook with over 100 recipes, the title should say something like “Get my 100+ recipe cookbook”.
Finally, add a “learn more” or “click here” button to your ad that sends people to your product or service.

To start, set your budget to $5/day for 7 days. The first 7 days is just to see if the ad works well enough to put more money into. For the audience, just let Facebook pick it for you.

After a week, look at the results. If the ad made you money or broke even, run it again. If it lost money, tweak the headline or try a different video.

Don’t be like me. Don’t bet on one video that you haven’t tested yet. Even a video that did well organically can flop when you put money behind it.

Bonus Lesson - Give People Free Stuff First

Here’s an idea for something you could give away for free around your skill:

The Family Connection Kit.

This is a simple PDF with conversation starters and games for families to play that will help them bond and talk more, either at the dinner table or just hanging out together. It is Step 1 of a larger program on building family connection and community.

Description:

You want your family to connect. But dinner time is silent. Everyone is on their phones. You do not know what to talk about. This kit fixes that.

This kit gives you:

20 conversation starters for the dinner table.
10 family games that get everyone talking.
A simple framework for creating meaningful family time.
Tips for getting even the quietest family members to open up.

What is Inside:

A one page list of 20 conversation starters.
Instructions for 10 family friendly games.
A guide for turning any gathering into a bonding experience.
A checklist for creating a regular family connection routine.

Call to Action: “Get the Kit”

How they pay:

You give away Step 1 entirely for free. Right there in the free kit, they will see the first conversation starter work immediately. At the bottom of that free guide, you put a button that says “Want the full family connection program? It covers family communication, creating traditions, and building a supportive family community.” They click that and pay a one time fee of $97 for the complete program. Or $77 if they sign up within 48 hours. No recurring charges. No hidden costs. They only pay after the free kit shows them you can help. If the free conversation starters do not get their family talking, they will not buy the rest. But if they do, they will gladly pay for more.

Lesson 5: Start with blog posts

Use this template for your own writing:

Intro – Describe the problem, the solution, and what they will know by the end.

Step or Lesson 1 – Insert your first lesson.

Step or Lesson 2 – Insert your second lesson.

Step or Lesson 3 – Insert your third lesson.

Step or Lesson 4 – Insert your fourth lesson.

Step or Lesson 5 – Insert your fifth lesson.

Instead of writing the posts from scratch, save time. Go to ChatGPT and choose the option to speak your answer rather than type it. Record yourself speaking through an answer for each bullet point in your kit’s description. Then ask the AI to “please make a blog post out of my transcript following the outline I added.” Copy and paste the outline above into the same chat.

Do this for each point in your kit’s description. Posting these on social media helps you see what people like best. Then take your best posts, copy the text into a Google Doc, and save it as a PDF. That PDF is what you can offer people for free.

When people sign up for your kit...

When you use Facebook’s lead forms, you have the option to leave a message or link on the last page. I suggest leaving a link that goes to a Calendly signup page. Meet with anyone who signs up for 20 minutes. Get to know their family connection challenges. At the end, offer them the full program if they need more help.

Don’t miss our July offer. Unlock everything on our site for 40%, and get a free bonus when you do⬇️

Get 40% off for 3 months

Your $100k Skill Assessment – Strategy & Discovery

Mon, 06 Jul 2026 19:15:27 GMT

Intro: Your $100k Skill

Using strategy

Finding things gives you energy, adventure keeps you going without getting tired, and you’re always thinking 5 moves ahead.

Most people react to what’s in front of them or get stuck when things go wrong. You anticipate what’s coming next and make a plan.

That mindset is extremely helpful, and it’s something you can use to help others.

What’s ahead:

Lesson 1: Find what people are already asking on Reddit
Lesson 2: Record your answer instead of writing it from scratch
Lesson 3: Market Yourself
Bonus Lesson - Give People Free Stuff First
Something You Could Give Away For Free

Lesson 1: Find what people are already asking on Reddit

Stop guessing what to talk about. Go where people are already screaming for answers.

Open an AI and ask: “What do people on Reddit most ask about or have trouble with around strategic planning, thinking ahead, or anticipating problems?”

We already found stuff related to your skill:

“How do I think strategically in my business?”
“How do I plan for the future when everything is uncertain?”
“How do I anticipate problems before they happen?”
“How do I stop reacting and start planning?”
“How do I make better decisions for the long term?”
“How do I build a strategy that actually works?”
“How do I stay ahead of my competition?”
“How do I plan for contingencies?”
“How do I think several steps ahead like a chess player?”
“How do I turn strategy into action?”

Don’t miss our July offer. Unlock everything on our site for 40%, and get a free bonus when you do⬇️

Get 40% off for 3 months

Lesson 2: Record your answer instead of writing it from scratch

Videos must be quality get attention, but you don’t need Hollywood equipment.

Over time, your only goal is to make each video slightly better than the last.

Lesson 3: Market Yourself

Next, you’ll need to keep posting these short videos related to the topics around your skill. Then, post the videos organically on YouTube Shorts and TikTok.

Average views:

Better than average views:

Download your higher performing videos from TikTok.
Post the same videos again on Facebook. But instead of posting them organically, make each post into an ad by pushing “Boost Post”.
The “title” of the post should talk about whatever you’re offering in the ad. So if you’re offering a cookbook with over 100 recipes, the title should say something like “Get my 100+ recipe cookbook”.
Finally, add a “learn more” or “click here” button to your ad that sends people to your product or service.

To start, set your budget to $5/day for 7 days. The first 7 days is just to see if the ad works well enough to put more money into. For the audience, just let Facebook pick it for you.

After a week, look at the results. If the ad made you money or broke even, run it again. If it lost money, tweak the headline or try a different video.

Don’t be like me. Don’t bet on one video that you haven’t tested yet. Even a video that did well organically can flop when you put money behind it.

Bonus Lesson - Give People Free Stuff First

Here’s an idea for something you could give away for free around your skill:

The 5 Moves Ahead Framework.

This is a simple worksheet that helps people map out their next 5 moves in any situation. It is Step 1 of a larger strategic planning program that covers long term vision, contingency planning, and execution.

Description:

You know you should think ahead. But you get stuck in the day to day. You react instead of plan. This framework fixes that.

This worksheet gives you:

A simple template for mapping out your next 5 moves.
A way to identify potential obstacles before they happen.
A system for planning contingencies.
A clear action plan for your next step.

What is Inside:

A one page worksheet for planning 5 moves ahead.
A checklist for identifying potential obstacles.
A template for contingency planning.
A guide for turning strategy into action.

Call to Action: “Get the Framework”

How they pay:

You give away Step 1 entirely for free. Right there in the free worksheet, they will see how to think ahead immediately. At the bottom of that free guide, you put a button that says “Want the full strategic planning program? It covers long term vision, advanced contingency planning, and execution systems.” They click that and pay a one time fee of $197 for the complete program. Or $147 if they sign up within 48 hours. No recurring charges. No hidden costs. They only pay after the free framework shows them you can help. If the free worksheet does not help them think ahead, they will not buy the rest. But if it does, they will gladly pay for more.

Lesson 5: Start with blog posts

Use this template for your own writing:

Intro – Describe the problem, the solution, and what they will know by the end.

Step or Lesson 1 – Insert your first lesson.

Step or Lesson 2 – Insert your second lesson.

Step or Lesson 3 – Insert your third lesson.

Step or Lesson 4 – Insert your fourth lesson.

Step or Lesson 5 – Insert your fifth lesson.

Instead of writing the posts from scratch, save time. Go to ChatGPT and choose the option to speak your answer rather than type it. Record yourself speaking through an answer for each bullet points in your framework’s description. Then ask the AI to “please make a blog post out of my transcript following the outline I added.” Copy and paste the outline above into the same chat.

Do this for each point in your framework’s description. Posting these on social media helps you see what people like best. Then take your best posts, copy the text into a Google Doc, and save it as a PDF. That PDF is what you can offer people for free.

When people sign up for your framework...

When you use Facebook’s lead forms, you have the option to leave a message or link on the last page. I suggest leaving a link that goes to a Calendly signup page. Meet with anyone who signs up for 20 minutes. Get to know their strategic planning challenges. At the end, offer them the full program if they need more help.

Don’t miss our July offer. Unlock everything on our site for 40%, and get a free bonus when you do⬇️

Get 40% off for 3 months

Your $100k Skill Assessment – Sales

Sun, 05 Jul 2026 16:08:44 GMT

Intro: Your $100k Skill

Sales and resilience

Most salespeople struggle with rejection. They take it personally. They lose motivation. They quit. You do not. You have discipline, and the martial arts background to prove it. You understand that failure is part of the process. You know how to push through.

That mental toughness is NICE. That’s what separates top performers from everyone else.

Note - Some sales books I think you’ll find helpful are

“Day Trading Attention” by Gary Vee. It explains how to use social media and content to gain attention that will get you sales. The video you saw that led you to this skills assessment follows the model laid out in this book.
“$100M Leads” by Alex Hormozi. It explains how to turn random people into people who are interested in buying what you have to sell.
This on isn’t a book, but watch this 5 video YouTube playlist from Myron Golden, a great salesperson. Once you’ve gotten started gaining leads, use these 5 videos if your success slows down. You’re probably not doing something from one of these videos.

What’s ahead:

Lesson 1: Find what people are already asking on Reddit
Lesson 2: Record your answer instead of writing it from scratch
Lesson 3: Market Yourself
Bonus Lesson - Give People Free Stuff First
Something You Could Give Away For Free

Lesson 1: Find what people are already asking on Reddit

Stop guessing what to talk about. Go where people are already screaming for answers.

Open an AI and ask: “What do people on Reddit most ask about or have trouble with around sales rejection, burnout, or staying motivated in sales?”

We already found stuff related to your skill:

“How do I handle rejection in sales?”
“How do I stay motivated after a bad week?”
“How do I bounce back from losing a big deal?”
“How do I build resilience in sales?”
“How do I stop taking rejection personally?”
“How do I keep going when nothing is working?”
“How do I develop mental toughness for sales?”
“How do I handle the emotional toll of sales?”
“How do I stay confident after being told no?”
“How do I separate my self worth from my sales numbers?”

Don’t miss our July offer. Unlock everything on our site for 40%, and get a free bonus when you do⬇️

Get 40% off for 3 months

Lesson 2: Record your answer instead of writing it from scratch

Videos must be quality get attention, but you don’t need Hollywood equipment.

Over time, your only goal is to make each video slightly better than the last.

Lesson 3: Market Yourself

Next, you’ll need to keep posting these short videos related to the topics around your skill. Then, post the videos organically on YouTube Shorts and TikTok.

Average views:

Better than average views:

Download your higher performing videos from TikTok.
Post the same videos again on Facebook. But instead of posting them organically, make each post into an ad by pushing “Boost Post”.
The “title” of the post should talk about whatever you’re offering in the ad. So if you’re offering a cookbook with over 100 recipes, the title should say something like “Get my 100+ recipe cookbook”.
Finally, add a “learn more” or “click here” button to your ad that sends people to your product or service.

To start, set your budget to $5/day for 7 days. The first 7 days is just to see if the ad works well enough to put more money into. For the audience, just let Facebook pick it for you.

After a week, look at the results. If the ad made you money or broke even, run it again. If it lost money, tweak the headline or try a different video.

Don’t be like me. Don’t bet on one video that you haven’t tested yet. Even a video that did well organically can flop when you put money behind it.

Bonus Lesson - Give People Free Stuff First

Here’s an idea for something you could give away for free around your skill:

The Sales Resilience Audit.

This is a simple assessment that helps salespeople figure out why they are getting rejected and what is holding them back. Most salespeople know they are struggling but do not know exactly where they are losing deals.

Because of your military and martial arts background, you understand discipline and mental toughness better than most. You can help people build the resilience they need to keep going when others quit.

Description:

You are good at sales. But sometimes the rejection gets to you. You lose motivation. You start doubting yourself. This audit fixes that.

This audit gives you:

A clear picture of where you are losing deals.
An honest look at your resilience gaps.
A simple plan for building mental toughness.
Specific actions to take immediately.

What is Inside:

A 15 minute assessment call where we review your sales process.
A breakdown of your biggest resilience gaps.
A custom action plan for building mental toughness.
A list of resources for continued improvement.

Call to Action: “Book My Free Audit”

How they pay:

You give away the audit entirely for free. Right there in the free call, they will see exactly where they are struggling. At the end of the call, you offer a paid coaching package where you work with them weekly to build resilience and close more deals. The package is $297 a month for 3 months, or $797 if they pay upfront. No recurring charges beyond the monthly commitment. They only pay after the free audit shows them you can help. If the free audit does not give them clarity, they will not buy the coaching. But if it does, they will gladly pay for more.

Lesson 5: Start with blog posts

Use this template for your own writing:

Intro – Describe the problem, the solution, and what they will know by the end.

Step or Lesson 1 – Insert your first lesson.

Step or Lesson 2 – Insert your second lesson.

Step or Lesson 3 – Insert your third lesson.

Step or Lesson 4 – Insert your fourth lesson.

Step or Lesson 5 – Insert your fifth lesson.

Instead of writing the posts from scratch, save time. Go to ChatGPT and choose the option to speak your answer rather than type it. Record yourself speaking through an answer for each bullet points in your audit’s description. Then ask the AI to “please make a blog post out of my transcript following the outline I added.” Copy and paste the outline above into the same chat.

Do this for each point in your audit’s description. Posting these on social media helps you see what people like best. Then take your best posts, copy the text into a Google Doc, and save it as a PDF. That PDF is what you can offer people for free.

When people sign up for your audit...

When you use Facebook’s lead forms, you have the option to leave a message or link on the last page. I suggest leaving a link that goes to a Calendly signup page. Meet with anyone who signs up for 15 minutes. Get to know their sales and resilience challenges. At the end, offer them the coaching package if they need more help.

Don’t miss our July offer. Unlock everything on our site for 40%, and get a free bonus when you do⬇️

Get 40% off for 3 months

Your $100k Skill Assessment – People Skills

Sun, 05 Jul 2026 01:58:49 GMT

Intro: Your $100k Skill

Connecting with people

Most people drain themselves when they interact with others. You recharge. You are built for connection. You can talk for hours and walk away feeling better than when you started. That is rare. That is valuable.

But here is the thing. Most people struggle with tough conversations. They avoid them. They stumble through them. They leave feeling worse than when they started. That is where you come in.

By the end of this, you will know how to find the questions people are already asking about difficult conversations, turn your answers into content, and give away a free gift that leads to a paid coaching program.

Note - You said very clearly that you love seeing people happy. In terms of careers, I’d call that “service”. So first, read this article where I outline how to turn service into a career by thinking of it as basketball. I think you’ll find it uniquely helpful. This approach has kept me in higher paying jobs over the last 5 years and given me the income needed to focus on making sales and gaining customers outside of work.

What’s ahead:

Lesson 1: Find what people are already asking on Reddit
Lesson 2: Record your answer instead of writing it from scratch
Lesson 3: Market Yourself
Bonus Lesson - Give People Free Stuff First
Something You Could Give Away For Free

Lesson 1: Find what people are already asking on Reddit

Stop guessing what to talk about. Go where people are already screaming for answers.

Open an AI and ask: “What do people on Reddit most ask about or have trouble with around difficult conversations, confrontation, or conflict resolution?”

We already found stuff related to your skill:

“How do I have a difficult conversation with my boss?”
“How do I confront someone without making things worse?”
“How do I handle conflict at work?”
“How do I tell someone something they do not want to hear?”
“How do I stay calm during a tough conversation?”
“How do I give constructive feedback without offending anyone?”
“How do I set boundaries with difficult people?”
“How do I handle a customer who is angry?”
“How do I have a conversation about money?”
“How do I end a conversation gracefully?”

Don’t miss our July offer. Unlock everything on our site for 40%, and get a free bonus when you do⬇️

Get 40% off for 3 months

Lesson 2: Record your answer instead of writing it from scratch

Videos must be quality get attention, but you don’t need Hollywood equipment.

Over time, your only goal is to make each video slightly better than the last.

Lesson 3: Market Yourself

Next, you’ll need to keep posting these short videos related to the topics around your skill. Then, post the videos organically on YouTube Shorts and TikTok.

Average views:

Better than average views:

Download your higher performing videos from TikTok.
Post the same videos again on Facebook. But instead of posting them organically, make each post into an ad by pushing “Boost Post”.
The “title” of the post should talk about whatever you’re offering in the ad. So if you’re offering a cookbook with over 100 recipes, the title should say something like “Get my 100+ recipe cookbook”.
Finally, add a “learn more” or “click here” button to your ad that sends people to your product or service.

To start, set your budget to $5/day for 7 days. The first 7 days is just to see if the ad works well enough to put more money into. For the audience, just let Facebook pick it for you.

After a week, look at the results. If the ad made you money or broke even, run it again. If it lost money, tweak the headline or try a different video.

Don’t be like me. Don’t bet on one video that you haven’t tested yet. Even a video that did well organically can flop when you put money behind it.

Bonus Lesson - Give People Free Stuff First

Here’s an idea for something you could give away for free around your skill:

The People Skills Practice Session.

This is a live 20 minute role play session where you help someone practice a difficult conversation. It could be a sales pitch, a customer service interaction, or a personal relationship conversation. It is Step 1 of a larger coaching program where you teach advanced communication and relationship building.

Description:

You are good with people. But sometimes you freeze. You avoid the hard conversations. You do not know what to say. This practice session fixes that.

This session gives you:

A live 20 minute practice session with a real person.
A safe space to try out a difficult conversation.
Immediate feedback on what you did well and what to improve.
A clear action plan for your next real conversation.

What is Inside:

A 20 minute video or phone call where you practice.
A pre session worksheet to prepare for the practice.
A post session summary with personalized feedback.
A list of resources for further practice.

Call to Action: “Book My Free Session”

How they pay:

You give away Step 1 entirely for free. Right there in the free session, they will experience the value of practicing with you. At the end of the session, you offer the full coaching program, which covers active listening, reading social cues, handling conflict, and building lasting connections. They pay a one time fee of $197. Or $147 if they sign up within 48 hours. No recurring charges. No hidden costs. They only pay after the free session shows them you can help. If the free session does not make them feel more confident, they will not buy the rest. But if it does, they will gladly pay for more.

Lesson 5: Start with blog posts

Use this template for your own writing:

Intro – Describe the problem, the solution, and what they will know by the end.

Step or Lesson 1 – Insert your first lesson.

Step or Lesson 2 – Insert your second lesson.

Step or Lesson 3 – Insert your third lesson.

Step or Lesson 4 – Insert your fourth lesson.

Step or Lesson 5 – Insert your fifth lesson.

Instead of writing the posts from scratch, save time. Go to ChatGPT and choose the option to speak your answer rather than type it. Record yourself speaking through an answer for each “How to...” in your session’s description. Then ask the AI to “please make a blog post out of my transcript following the outline I added.” Copy and paste the outline above into the same chat.

When people sign up for your practice session...

When you use Facebook’s lead forms, you have the option to leave a message or link on the last page. I suggest leaving a link that goes to a Calendly signup page. Meet with anyone who signs up for 20 minutes. Get to know their conversation challenges. At the end, offer them the full coaching program if they need more help.

Don’t miss our July offer. Unlock everything on our site for 40%, and get a free bonus when you do⬇️

Get 40% off for 3 months

Your $100k Skill Assessment – Driving & Traveling

Sun, 05 Jul 2026 01:30:10 GMT

Intro: Your $100k Skill

Driving and traveling

Most truck drivers do it for the paycheck. You do it because you love it. You get energy from the open road. You see beauty in the landscape. That passion is rare and it is valuable.

But here is the thing. Most drivers rush from point A to point B. They miss the views. They treat it like a job instead of an adventure. You do not have to. You can turn that love of the road into something more.

What’s ahead:

Lesson 1: Find what people are already asking on Reddit
Lesson 2: Record your answer instead of writing it from scratch
Lesson 3: Market Yourself
Bonus Lesson - Give People Free Stuff First
Something You Could Give Away For Free

Lesson 1: Find what people are already asking on Reddit

Stop guessing what to talk about. Go where people are already screaming for answers.

Open an AI and ask: “What do people on Reddit most ask about or have trouble with around truck driving, scenic routes across America, or enjoying the open road?”

We already found stuff related to your skill:

“What are the most scenic truck driving routes in America?”
“How do I find beautiful views while driving cross country?”
“How do I stay positive on long hauls?”
“What are the best rest stops with great views?”
“How do I make long drives more enjoyable?”
“What are hidden gems along major highways?”
“How do I balance work and enjoying the journey?”
“What is the best way to document my road trips?”
“How do I plan a route that includes sightseeing?”
“How do I avoid burnout on the road?”

Don’t miss our July offer. Unlock everything on our site for 40%, and get a free bonus when you do⬇️

Get 40% off for 3 months

Lesson 2: Record your answer instead of writing it from scratch

Videos must be quality get attention, but you don’t need Hollywood equipment.

Over time, your only goal is to make each video slightly better than the last.

Lesson 3: Market Yourself

Next, you’ll need to keep posting these short videos related to the topics around your skill. Then, post the videos organically on YouTube Shorts and TikTok.

Average views:

Better than average views:

Download your higher performing videos from TikTok.
Post the same videos again on Facebook. But instead of posting them organically, make each post into an ad by pushing “Boost Post”.
The “title” of the post should talk about whatever you’re offering in the ad. So if you’re offering a cookbook with over 100 recipes, the title should say something like “Get my 100+ recipe cookbook”.
Finally, add a “learn more” or “click here” button to your ad that sends people to your product or service.

To start, set your budget to $5/day for 7 days. The first 7 days is just to see if the ad works well enough to put more money into. For the audience, just let Facebook pick it for you.

After a week, look at the results. If the ad made you money or broke even, run it again. If it lost money, tweak the headline or try a different video.

Don’t be like me. Don’t bet on one video that you haven’t tested yet. Even a video that did well organically can flop when you put money behind it.

Bonus Lesson - Give People Free Stuff First

Here’s an idea for something you could give away for free around your skill:

The Scenic Route Planner.

This is a simple guide or map template that helps drivers find the most beautiful routes across America. It is Step 1 of a larger travel guide for truckers who want to enjoy the journey.

Description:

You love the open road. But sometimes you take the same boring highways. You miss the views. This planner fixes that.

This guide gives you:

A simple template for planning scenic routes.
Tips for finding beautiful views along major highways.
Ideas for turning a work trip into an adventure.
A framework for enjoying the journey instead of just the destination.

What is Inside:

A route planning template you can use for any trip.
A list of scenic highlights to look for in each region.
Tips for balancing work deadlines with sightseeing.
A checklist for documenting your adventures on the road.

Call to Action: “Get the Planner”

How they pay:

You give away Step 1 entirely for free. Right there in the free guide, they will see the first route tip work immediately. At the bottom of that free guide, you put a button that says “Want the full travel guide? It covers hidden gems, scenic stops, and the best views in every state.” They click that and pay a one time fee of $47 for the complete guide. Or $37 if they buy within 48 hours. No recurring charges. No hidden costs. They only pay after the free planner shows them you know what you are talking about. If the free route tips do not help them, they will not buy the rest. But if they do, they will gladly pay for more.

Lesson 5: Start with blog posts

Use this template for your own writing:

Intro – Describe the problem, the solution, and what they will know by the end.

Step or Lesson 1 – Insert your first lesson.

Step or Lesson 2 – Insert your second lesson.

Step or Lesson 3 – Insert your third lesson.

Step or Lesson 4 – Insert your fourth lesson.

Step or Lesson 5 – Insert your fifth lesson.

Instead of writing the posts from scratch, save time. Go to ChatGPT and choose the option to speak your answer rather than type it. Record yourself speaking through an answer for each bullet point in your planner’s description. Then ask the AI to “please make a blog post out of my transcript following the outline I added.” Copy and paste the outline above into the same chat.

Do this for each point in your planner’s description. Posting these on social media helps you see what people like best. Then take your best posts, copy the text into a Google Doc, and save it as a PDF. That PDF is what you can offer people for free.

When people sign up for your route planner...

When you use Facebook’s lead forms, you have the option to leave a message or link on the last page. I suggest leaving a link that goes to a Calendly signup page. Meet with anyone who signs up for 30 minutes. Get to know their road travel challenges. At the end, offer them a customized solution plus paid coaching if they need future help.

Don’t miss our July offer. Unlock everything on our site for 40%, and get a free bonus when you do⬇️

Get 40% off for 3 months

Your $100k Skill Assessment – Driving & Parenting

Fri, 03 Jul 2026 02:46:39 GMT

Intro: Your $100k Skill

Driving & Parenting

Here’s why:

You’re a natural caregiver with a trucking skills. Parenting fuels you. Driving keeps you focused. And following directions tells me you can follow a system. That’s a rare combination.

Most parents who drive for work feel guilty. They worry they’re missing out. They struggle to stay connected. That's where you come in. You don’t have to. You’re built for both.

What’s ahead:

Lesson 1: Find what people are already asking on Reddit
Lesson 2: Record your answer instead of writing it from scratch
Lesson 3: Market Yourself
Bonus Lesson - Give People Free Stuff First
Something You Could Give Away For Free

Lesson 1: Find what people are already asking on Reddit

Stop guessing what to talk about. Go where people are already screaming for answers.

Open an AI and ask: “What do people on Reddit most ask about or have trouble with around parenting while driving for work, staying connected with kids on the road, or balancing family and trucking?”

Take the top question. Go to Reddit and search that exact phrase. You’ll find real posts from real people describing their pain. Screenshot those pains or write them down. Now you’ve got a list of topics.

We already found stuff related to your skill:

“How do I stay connected with my kids when I’m on the road?”
“How do I balance parenting and truck driving?”
“How do I handle guilt from being away from my kids?”
“What are good ways to video call with kids on the road?”
“How do I keep my kids entertained when I’m not home?”
“How do I stay involved in my kids’ daily life from afar?”
“What are simple routines that work for parents on the road?”
“How do I talk to my kids about being away?”
“How do I make the most of the time I do have at home?”
“How do I find childcare that works with my schedule?”
Don’t miss our July offer. Unlock everything on our site for 40%, and get a free bonus when you do⬇️
Get 40% off for 3 months

Lesson 2: Record your answer instead of writing it from scratch

Videos must be quality get attention, but you don’t need Hollywood equipment.

Over time, your only goal is to make each video slightly better than the last.

Lesson 3: Market Yourself

Next, you’ll need to keep posting these short videos related to the topics around your skill. Then, post the videos organically on YouTube Shorts and TikTok.

Average views:

Better than average views:

Download your higher performing videos from TikTok.
Post the same videos again on Facebook. But instead of posting them organically, make each post into an ad by pushing “Boost Post”.
The “title” of the post should talk about whatever you’re offering in the ad. So if you’re offering a cookbook with over 100 recipes, the title should say something like “Get my 100+ recipe cookbook”.
Finally, add a “learn more” or “click here” button to your ad that sends people to your product or service.

To start, set your budget to $5/day for 7 days. The first 7 days is just to see if the ad works well enough to put more money into. For the audience, just let Facebook pick it for you.

After a week, look at the results. If the ad made you money or broke even, run it again. If it lost money, tweak the headline or try a different video.

Don’t be like me. Don’t bet on one video that you haven’t tested yet. Even a video that did well organically can flop when you put money behind it.

Bonus Lesson - Give People Free Stuff First

Here’s an idea for something you could give away for free around your skill:

The Road Ready Parent’s Guide.

This is a short PDF that helps parents who drive for work stay connected with their kids, manage schedules, and keep everyone sane while they’re away on the road. It covers communication tips, activity ideas, and simple routines that work for a parent on the road.

Description:

You love your kids. You love providing for them. But being away on the road makes you feel disconnected. This guide fixes that.

This PDF gives you:

Simple communication tips that keep you connected with your kids.
Activity ideas that work while you’re on the road.
Routines that help you stay involved even when you’re not home.
A framework for making the most of the time you do have.

What’s Inside:

5 communication tips for staying connected.
10 activity ideas for parents on the road.
A simple routine template for balancing driving and parenting.
A checklist for staying involved in your kids’ daily life.

Call to Action: “Get the Guide”

How they pay:

You give away the PDF entirely for free. Right there in the free guide, they’ll see the first tip work immediately. At the bottom of that free guide, you put a button that says “Want a personalized 30 minute coaching call to build a custom plan for balancing parenting and driving?” They click that and pay a one time fee of $67 for the call. No recurring charges. No hidden costs. They only pay after the free guide shows them you know what you’re talking about. If the free tips don’t help them, they won’t book the call. But if they do, they’ll gladly pay for more.

Lesson 5: Start with blog posts

Use this template for your own writing:

Intro – Describe the problem, the solution, and what they’ll know by the end.

Step or Lesson 1 – Insert your first lesson.

Step or Lesson 2 – Insert your second lesson.

Step or Lesson 3 – Insert your third lesson.

Step or Lesson 4 – Insert your fourth lesson.

Step or Lesson 5 – Insert your fifth lesson.

Instead of writing the posts from scratch, save time. Go to ChatGPT and choose the option to speak your answer rather than type it. Record yourself speaking through an answer for each bullet point in your guide’s description. Then ask the AI to “please make a blog post out of my transcript following the outline I added.” Copy and paste the outline above into the same chat.

That gives you a rough draft. Edit it to sound like you. Make sure it relays the correct information. Once you’re happy, add a picture from Google or Canva and post it on LinkedIn as an article. You can also use Medium.com or Twitter/X.

Do this for each point in your guide’s description. Posting these on social media helps you see what people like best. Then take your best posts, copy the text into a Google Doc, and save it as a PDF. That PDF is what you can offer people for free.

When people sign up for your guide...

When you use Facebook’s lead forms, you have the option to leave a message or link on the last page. I suggest leaving a link that goes to a Calendly signup page. Meet with anyone who signs up for 30 minutes. Get to know their parenting on the road challenges. At the end, offer them a customized solution plus paid coaching if they need future help.

Don’t miss our July offer. Unlock everything on our site for 40%, and get a free bonus when you do⬇️

Get 40% off for 3 months

Your $100k Skill Assessment – Problem Solving & Communication

Fri, 03 Jul 2026 02:00:38 GMT

Intro: Your $100k Skill

Problem solving

Here’s why:

Most people can find a problem or fix it, but they can’t explain it to anyone else. Most people can talk, but they can’t diagnose what’s actually broken. You can do both.

Most problem solvers keep their skills to themselves. They don't share how they think. They don't teach their frameworks.

On the other hand, you’re a fixer, a troubleshooter, and the kind of person people call when they’re stuck. That’s the value people pay for.

Note - I think you would enjoy the “5-Step Process” section in the book “Principles” by Ray Dalio. I also think you would like the book “Work the System” by Sam Carpenter. Both are great for people who like problem solving.

What’s ahead:

Lesson 1: Find what people are already asking on Reddit
Lesson 2: Record your answer instead of writing it from scratch
Lesson 3: Market Yourself
Bonus Lesson - Give People Free Stuff First
Something You Could Give Away For Free

Lesson 1: Find what people are already asking on Reddit

Stop guessing what to talk about. Go where people are already screaming for answers.

Open an AI and ask: “What do people on Reddit most ask about or have trouble with around solving problems at work, communicating with difficult people, or getting unstuck?”

Take the top question. Go to Reddit and search that exact phrase. You’ll find real posts from real people describing their pain. Screenshot those pains or write ‘em down. Now you’ve got a list of topics. Each one is a blog post or a 60-second video waiting to happen.

We already found stuff related to your skill:

“How do I explain a complex problem to my boss?”
“How do I get agreement from people who disagree with me?”
“How do I handle difficult conversations without burning bridges?”
“How do I present a solution that people actually accept?”
“How do I deal with people who shoot down every idea?”
“How do I communicate with someone who’s defensive?”
“How do I simplify a complicated issue for non-experts?”
“How do I get people to actually listen to my advice?”
“How do I handle problems that no one else wants to touch?”
“How do I turn a negative situation into an opportunity?”

Don’t miss our July offer. Unlock everything on our site for 40%, and get a free bonus when you do⬇️

Get 40% off for 3 months

Lesson 2: Record your answer instead of writing it from scratch

Videos must be quality get attention, but you don’t need Hollywood equipment.

Over time, your only goal is to make each video slightly better than the last.

Lesson 3: Market Yourself

Next, you’ll need to keep posting these short videos related to the topics around your skill. Then, post the videos organically on YouTube Shorts and TikTok.

Average views:

Better than average views:

Download your higher performing videos from TikTok.
Post the same videos again on Facebook. But instead of posting them organically, make each post into an ad by pushing “Boost Post”.
The “title” of the post should talk about whatever you’re offering in the ad. So if you’re offering a cookbook with over 100 recipes, the title should say something like “Get my 100+ recipe cookbook”.
Finally, add a “learn more” or “click here” button to your ad that sends people to your product or service.

To start, set your budget to $5/day for 7 days. The first 7 days is just to see if the ad works well enough to put more money into. For the audience, just let Facebook pick it for you.

After a week, look at the results. If the ad made you money or broke even, run it again. If it lost money, tweak the headline or try a different video.

Don’t be like me. Don’t bet on one video that you haven’t tested yet. Even a video that did well organically can flop when you put money behind it.

Bonus Lesson - Give People Free Stuff First

Here’s an idea for something you could give away for free around your skill:

The Communicator’s Problem Solver Playbook.

This is a short PDF with 10 scripts and frameworks for communicating solutions to tough problems. It covers how to explain complex issues simply, how to get agreement from skeptical people, and how to handle objections.

Description:

You’re good at solving problems. But sometimes people don’t listen. They push back. They don’t get it. This playbook fixes that.

This PDF gives you:

10 scripts for explaining complex issues simply.
A framework for getting agreement from skeptical people.
A template for handling objections without getting defensive.
A method for turning resistance into agreement.

What’s Inside:

10 communication scripts for different situations.
A step by step framework for presenting solutions.
A worksheet for practicing each script.
A checklist for preparing for tough conversations.

Call to Action: “Get the Playbook”

How they pay:

You give away the PDF entirely for free. Right there in the free guide, they’ll see the first script work immediately. At the bottom of that free guide, you put a button that says “Want a personalized 30 minute coaching call to apply these frameworks to your specific situation?” They click that and pay a one time fee of $67 for the call. No recurring charges. No hidden costs. They only pay after the free playbook shows them you know what you’re talking about. If the free scripts don’t help them, they won’t book the call. But if they do, they’ll gladly pay for more.

Lesson 5: Start with blog posts

Use this template for your own writing:

Intro – Describe the problem, the solution, and what they’ll know by the end.

Step or Lesson 1 – Insert your first lesson.

Step or Lesson 2 – Insert your second lesson.

Step or Lesson 3 – Insert your third lesson.

Step or Lesson 4 – Insert your fourth lesson.

Step or Lesson 5 – Insert your fifth lesson.

Instead of writing the posts from scratch, save time. Go to ChatGPT and choose the option to speak your answer rather than type it. Record yourself speaking through an answer for each “How to...” in your playbook’s description. Then ask the AI to “please make a blog post out of my transcript following the outline I added.” Copy and paste the outline above into the same chat.

Do this for each point in your playbook’s description. Posting these on social media helps you see what people like best. Then take your best posts, copy the text into a Google Doc, and save it as a PDF. That PDF is what you can offer people for free.

When people sign up for your playbook...

When you use Facebook’s lead forms, you have the option to leave a message or link on the last page. I suggest leaving a link that goes to a Calendly signup page. Meet with anyone who signs up for 30 minutes. Get to know their problem-solving challenges. At the end, offer them a customized solution plus paid coaching if they need future help.

Don’t miss our July offer. Unlock everything on our site for 40%, and get a free bonus when you do⬇️

Get 40% off for 3 months

I Spent $800 on Ads and Made $2.92. Here’s What I Learned

Nick Mitchell — Thu, 02 Jul 2026 15:46:10 GMT

Most people run ads to make sales. Then they lose money and stop instead of learning as they go.

I published my first book, “The 7 Day Game Plan”, on Amazon in the beginning of last year. I thought it was good enough the be a best-seller, so I put my money where my mouth was and spent some cash to advertise the book.

The result I expected was a lot of sales. Instead, I got a lot of lessons and just a few sales.

For the rest of this post, I'll share some of the lessons I paid for so you don't have to. You will see my exact Amazon and Facebook ad numbers. You will learn when to run ads, how to find the perfect keywords from a losing campaign, and why a free PDF works better than a paid link when nobody knows your name.

Lesson 1: Your first Amazon campaign is for finding keywords, not making sales.

My first campaign on Amazon got 47 clicks, 2 purchases, and cost $49. That’s a bad return.

But the good news was that when the campaign finished, Amazon gave me a search term report.

That report showed me exactly what keywords people typed in when they clicked on my book. I also saw which other products Amazon’s algorithm linked to my audience. So I took those keywords and started a second campaign targeting them directly.

The Result: The second time around I got three paid sales and about 20 unpaid downloads during a free promo.

The Takeaway: For your first Amazon ad campaign, don’t aim to get sales. Instead, just spend $5-$10 for 7 days and aim to get the data that will show you who to target on your 2nd campaign. Then, when you’ve started a more strategic second campaign, aim to get sales.

Don’t miss our July offer. Unlock everything on our site for 40%, and get a free bonus when you do⬇️

Get 40% off for 3 months

Lesson 2: Only pay for Amazon ads during Kindle discount promotions.

All of my paid sales came from Kindle countdown deals. Countdown deals are a one-week promotion where your book is offered exclusively on Amazon either at a discount or for free, not the full price.

Why did the discounts work? Because on Amazon, I was a new author with one book and no reviews. Since people don’t know me or my brand yet, buying at full price presented a risk. But a discounted price lowers the risk of paying for a book that isn’t valuable. Plus, people are more willing to pay when they feel like they’ll get a great deal.

I ran my first ad campaign without the Kindle countdown deal, and I got zero sales. However, when I applied the countdown deal to my second ad campaign I finally got my first sale.

The Takeaway: For Amazon ads, I could avoid wasting money by running campaigns only when my book was on sale, not when it was at full price.

Lesson 3: Run two Facebook ads at five dollars a day for seven days, then scale the winner.

Now, let’s transition to what I learned from advertising my e-book on Facebook.

To create the ads, I started by making some 30 to 60 second videos related to the topics in the book. Then I posted the videos organically on YouTube Shorts and TikTok.

Of my 20 to 30 TikToks/Shorts related to the book, about 5 of them got significantly more views or engagement than the others. This doesn’t mean that the videos went viral at all, but they performed at least 2x or 3x better than my average video. All you need is something that performed better than your average.

Average views:

Better than average views:

Next, I took the videos that did well on TikTok/YouTube and reposted them on Facebook. But this time, instead of posting them organically, I posted them as paid ads that led people to the book. Here’s an example of one of the TikToks above that I turned into an ad.

Don’t be like me. Don’t bet on one video that you haven’t tested yet. Even a video that did well organically can flop when you put money behind it.

Once I realized this, I changed my strategy and ran multiple ads(each with one of my 5 best performing videos) to see which worked best. This went a lot better. For example, one of the ads got a 13.44% click through rate(industry standard is 1% to 2%). It cost $31 over 7 days, and I got 600 clicks and 447 landing page views. To get each click, I only paid $0.07.

That was great attention for almost no money! So I doubled down on spending for that ad after the first 6 days.

The Takeaway: When I used the new approach to pick the best videos to put my money behind, I got better results with less stress and confusion. So when you post some videos organically and find the best performers, DON’T…

pick one
put all your money behind it
and hope for the best.

You’ll probably just waste your money. Instead, run two or three ads at $5/day each for one week. At the end of the week, review the performance. Then kill the losers, take the winner, and increase its daily budget.

Mini-lesson: Don’t set an end date on your ads. I made this mistake. I set an ad to run for seven days to see if it would perform well, and it did great!

So at the end of the seven days when the ad stopped, I went to restart it, or “Boost Again”. And since I knew the ad would perform well, I put almost twice the original amount of money behind it. But to my surprise, the ad didn’t perform great. It didn’t even do okay. It completely flopped and got less engagement than it did with the original smaller budget.

Why? The ad lost all the momentum when it stopped. And Facebook had to start over from zero with building up the momentum again.

So don’t give your ads a nearby “end date”. Instead, set your ad to run without one. Then, after seven days, manually come back and decide whether to stop it or not and adjust the budget. But don’t stop and restart the same ad because it might not perform as well the second time around, even if you increase your budget.

Mini-lesson: Add a call to action to organic videos you repost as an advertisement. I mentioned before that to create my Facebook ads, I would post videos organically on TikTok and YouTube Shorts. Then I’d take the best performing organic videos and repost them as advertisements.

The purpose of the organic posts was to see what would get the most engagement, not to sell the book. So I didn’t include any call-to-action in my TikToks and Shorts. But when I reposted some of those videos as ads, I needed them to include a message like “click below to learn more on setting goals” or “click here for the in-depth guide on setting goals”.

At first, I put a call-to-action at the end of my Facebook ad videos because it was the easiest place to insert a message. But as I reviewed more data from my ads, I realized that barely anyone watched past the first 15 seconds. And many of the people who viewed and clicked only watched for about 5 seconds. So no one was even seeing the call to action at the end of the videos because no one watches that far.

When I realized this, I stopped adding a call to action in my videos all together, and this didn’t cause any drop off in views or clicks. But going ahead, I will try editing the videos I use as ads to include a call to action in the first 3 to 5 seconds of the video where people will actually see it.

Lesson 4: If nobody knows your name, give away a free lead magnet first.

People clicked my Facebook ads. They even landed on my page and clicked. But they didn’t buy. I believe it’s because I am currently an unknown author. And if nobody knows who you are, they might not buy your product because they aren’t sure you can provide great results in exchange for their cash.

With this in mind, my biggest regret from the $800 in ads is that I didn’t ONLY offer and link to a free lead magnet instead of sending people directly to the book or the book’s landing page. Examples of a “free lead magnet” could have been:

a short PDF with only the first 3 chapters of the book
a short challenge I could take from the book
a checklist I could take from the book
here’s a PDF I made with the information from one chapter of the 7 Day Gameplan book

I was good at getting attention and clicks, but not conversions. So if the issue stopping people from buying was fear of risk, a solution is to only offer them free stuff upfront. Getting something for free is a lot less risky than paying for it.

In the future, my focus will be to create free lead magnets that would guide people to my paid book on Amazon. It’s like Texas Roadhouse advertising their rolls. If you go to the restaurant, you get the rolls for free. But to some people, the rolls and butter are so good it gets them in the door. And once they’re in the door, they will probably spend on a meal or at least an appetizer. So advertising free rolls would result in paid sales.

Mini-lesson: Show proof of the results you can provide in your ad or video… Another big reason people may avoid buying from an unknown brand or author is that they don’t have proof of results you’ve already gotten.

One thing that might have gotten the people who clicked on my ads to actually buy would be to show more proof of results my book leads to. The book didn’t have any reviews or testimonials online to serve as proof. So instead, I could have used general stats about the results of people who plan their goals versus people who don’t.

For example, I found online “researchers generally estimate that people with a structured plan are roughly 2-3x more likely to follow through than people who just ‘want’ the goal without a defined process. That doesn’t guarantee success, but it massively improves the odds”. I also saw that Tom Landry(first head coach of the Dallas Cowboys) said “setting a goal is not the main thing. It is deciding how you will go about achieving it and staying with that plan”.

The lesson is this: if people don’t have proof of results from me or my book yet, I can give them proof from someone more famous or credible than me like “researchers” or Tom Landry(who probably retired from coaching before I was even born).

Conclusion: I didn’t make a profit. I made a game plan.

I spent two $800 on ads between Amazon and Facebook, and I sold maybe $20 worth of books. But in the end, now I know exactly what to test for the next $800 I spend. For example, I learned to:

· Run Amazon ads only during discount promotions.

· Look for winning keywords from a losing campaign.

· Run 2 Facebook ads at five dollars a day for one week.

· Never set an end date on a test ad.

· Use a free PDF and a Facebook lead form to build trust.

· Always lead from free value to paid value inside the magnet.

Next time I launch a book or digital product, I won’t guess. I’ll spend a little, let the data tell me the best direction, and scale only what works.

Don’t miss our July offer. Unlock everything on our site for 40%, and get a free bonus when you do⬇️

Get 40% off for 3 months

Your $100k Skill Assessment – Singing & Performing

Wed, 01 Jul 2026 20:10:42 GMT

Intro: Your $100k Skill

Singing

Here’s why:

Most singers just sing. They don't analyze why it works or how to improve it. You do. That means you can teach, coach, or create content that blends performance with precision. You can break down vocal technique like a science and deliver it like an artist.

Even natural singers need a warm-up. They skip it because they don't know what to do or they think it's boring. That's where you come in.

Lesson 1: Find what people are already asking on Reddit

Stop guessing what to talk about. Go where people are already screaming for answers.

Open an AI and ask: “What do people on Reddit most ask about or have trouble with around singing, vocal warm-ups, or voice technique?”

Take the top question. Go to Reddit and search the same phrase. You’ll find real posts from real people describing their pain. Screenshot those pains or write them down. Now you’ve got a list of topics.

We already found stuff related to your skill:

“What’s a good 5-minute vocal warm-up?”
“How do I warm up my voice before singing?”
“How do I stop my voice from cracking?”
“How do I sing higher notes without straining?”
“How do I improve my breath control?”
“How do I find my vocal range?”
“How do I sing with more emotion?”
“How do I practice singing effectively?”
“How do I stop getting nervous before a performance?”
“How do I sound better when I sing?”

Lesson 2: Record your answer instead of writing it from scratch

Videos must be quality get attention, but you don’t need Hollywood equipment.

Over time, your only goal is to make each video slightly better than the last.

Lesson 3: Market Yourself

Next, you’ll need to keep posting these short videos related to the topics around your skill. Then, post the videos organically on YouTube Shorts and TikTok.

Average views:

Better than average views:

Download your higher performing videos from TikTok.
Post the same videos again on Facebook. But instead of posting them organically, make each post into an ad by pushing “Boost Post”.
The “title” of the post should talk about whatever you’re offering in the ad. So if you’re offering a cookbook with over 100 recipes, the title should say something like “Get my 100+ recipe cookbook”.
Finally, add a “learn more” or “click here” button to your ad that sends people to your product or service.

To start, set your budget to $5/day for 7 days. The first 7 days is just to see if the ad works well enough to put more money into. For the audience, just let Facebook pick it for you.

After a week, look at the results. If the ad made you money or broke even, run it again. If it lost money, tweak the headline or try a different video.

Don’t be like me. Don’t bet on one video that you haven’t tested yet. Even a video that did well organically can flop when you put money behind it.

Bonus Lesson - Give People Free Stuff First

Here’s an idea for something you could give away for free around your skill:

The Singer’s Warm Up Routine.

This is a 5 minute audio or video recording of a simple vocal warm up that anyone can do before singing. It’s Step 1 of a larger vocal coaching program.

Description:

You love to sing. But sometimes your voice doesn’t cooperate. You crack. You strain. You run out of breath. This warm-up fixes that.

This routine gives you:

A simple 5 minute warm-up you can do anywhere.
Exercises that open up your voice without straining it.
A quick breath control exercise that builds stamina.
A cool-down that protects your voice for the next day.

What’s Inside:

A 5-minute audio or video guide (your choice).
Step-by-step instructions for each exercise.
A written cheat sheet with all the exercises summarized.
Tips for fitting the warm up into your daily routine.

Call to Action: “Get the Warm Up”

How they pay:

You give away Step 1 entirely for free(the 5 minute warm up routine). Right there in the free guide, they’ll feel the difference in their voice. At the bottom of that free guide, you put a button that says “Want the full vocal coaching program? It covers pitch control, stage presence, and advanced techniques.” They click that and pay a one-time fee of $47 for the complete program. Or $37 if they buy within 48 hours. They only pay after the free warm-up shows them it works. If the free warm-up doesn’t help them, they won’t buy the rest. But if it does, they’ll gladly pay for more.

Lesson 5: Start with blog posts

Use this template for your own writing:

Intro – Describe the problem, the solution, and what they’ll know by the end.

Step or Lesson 1 – Insert your first lesson.

Step or Lesson 2 – Insert your second lesson.

Step or Lesson 3 – Insert your third lesson.

Step or Lesson 4 – Insert your fourth lesson.

Step or Lesson 5 – Insert your fifth lesson.

Instead of writing the posts from scratch, save time. Go to ChatGPT and choose the option to speak your answer rather than type it. Record yourself speaking through an answer for each “How to...” in your warm-up’s description. Then ask the AI to “please make a blog post out of my transcript following the outline I added.” Copy and paste the outline above into the same chat.

Do this for each point in your warm up’s description. Posting these on social media helps you see what people like best. Then take your best posts, copy the text into a Google Doc, and save it as a PDF. That PDF is what you can offer people for free.

When people sign up for your warm up routine...

When you use Facebook’s lead forms, you have the option to leave a message or link on the last page. I suggest leaving a link that goes to a Calendly signup page. Meet with anyone who signs up for 30 minutes. Get to know their singing problems. At the end, offer them a customized solution plus paid coaching if they need future help.

Don’t miss our July offer. Unlock everything on our site for 40%, and get a free bonus when you do⬇️

Get 40% off for 3 months

Your $100k Skill Assessment – Performing

Tue, 30 Jun 2026 16:23:53 GMT

Intro: Your $100k Skill

Performing(singing, talking, or both).

Here’s why:

Most people drain themselves when they perform. You recharge. That means you’re built for the stage, the microphone, or the camera. You can entertain, educate, or inspire people and walk away feeling better than when you started.

Most people on the other hand get nervous before a speech. They lose their words on stage. They avoid opportunities because they’re scared of looking silly. This is your big opportunity to help!

Lesson 1: Find what people are already asking on Reddit

Stop guessing what to talk about. Go where people are already screaming for answers.

Open an AI and ask: “What do people on Reddit most ask about or have trouble with around public speaking, stage fright, or performing?”

We already found stuff related to your skill:

“How do I stop shaking before a speech?”
“How do I calm my nerves before singing in public?”
“How do I handle awkward silences on stage?”
“What do I do if I forget my words?”
“How do I start a speech without sounding boring?”
“How do I keep my voice from cracking?”
“How do I connect with an audience that seems bored?”
“How do I recover from a mistake during a performance?”
“How do I build confidence if I’m naturally shy?”
“How do I turn stage fright into excitement?”

Lesson 2: Record your answer instead of writing it from scratch

Videos must be quality get attention, but you don’t need Hollywood equipment.

Over time, your only goal is to make each video slightly better than the last.

Lesson 3: Market Yourself

Next, you’ll need to keep posting these short videos related to the topics around your skill. Then, post the videos organically on YouTube Shorts and TikTok.

Average views:

Better than average views:

Download your higher performing videos from TikTok.
Post the same videos again on Facebook. But instead of posting them organically, make each post into an ad by pushing “Boost Post”.
The “title” of the post should talk about whatever you’re offering in the ad. So if you’re offering a cookbook with over 100 recipes, the title should say something like “Get my 100+ recipe cookbook”.
Finally, add a “learn more” or “click here” button to your ad that sends people to your product or service.

To start, set your budget to $5/day for 7 days. The first 7 days is just to see if the ad works well enough to put more money into. For the audience, just let Facebook pick it for you.

After a week, look at the results. If the ad made you money or broke even, run it again. If it lost money, tweak the headline or try a different video.

Don’t be like me. Don’t bet on one video that you haven’t tested yet. Even a video that did well organically can flop when you put money behind it.

Bonus Lesson - Give People Free Stuff First

Here’s an idea for something you could give away for free around your skill:

The Performer’s Confidence Script.

This is a short PDF with 10 scripts for overcoming stage fright, handling awkward silences, and owning a room before you even open your mouth. It’s for anyone who sings, speaks, or presents.

Description:

You love performing. But sometimes you freeze. You get nervous. You lose your words. This script fixes that.

This PDF gives you:

10 proven scripts for calming nerves before any performance.
A quick breathing exercise that stops the shakes in 30 seconds.
A simple framework for turning anxiety into excitement.
Three powerful openers that grab any audience’s attention.

What’s Inside:

A pre performance checklist.
10 scripts for different situations (speeches, auditions, open mics, presentations).
A practice worksheet to build confidence daily.
A guide to recovering gracefully when you make a mistake.

Call to Action: “Get the Script”

How they pay:

You give away the PDF entirely for free.

Right there in the free guide, they’ll see the first script work immediately. At the bottom of that free guide, you put a button that says “Want a personalized 30-minute coaching call to build your custom performance plan?”

They click that and pay a one time fee of $67 for the call. No recurring charges. No hidden costs. They only pay after the free script shows them you know what you’re talking about. If the free script doesn’t help them, they won’t book the call. But if it does, they’ll gladly pay for more.

Lesson 5: Start with blog posts

Use this template for your own writing:

Intro – Describe the problem, the solution, and what they’ll know by the end.

Step or Lesson 1 – Insert your first lesson.

Step or Lesson 2 – Insert your second lesson.

Step or Lesson 3 – Insert your third lesson.

Step or Lesson 4 – Insert your fourth lesson.

Step or Lesson 5 – Insert your fifth lesson.

Instead of writing the posts from scratch, save time. Go to ChatGPT and choose the option to speak your answer rather than type it. Record yourself speaking through an answer for each “How to...” in your script’s description. Then ask the AI to “please make a blog post out of my transcript following the outline I added.” Copy and paste the outline above into the same chat.

Do this for each point in your script’s description. Posting these on social media helps you see what people like best. Then take your best posts, copy the text into a Google Doc, and save it as a PDF. That PDF is what you can offer people for free.

When people sign up for your confidence script...

When you use Facebook’s lead forms, you have the option to leave a message or link on the last page. I suggest leaving a link that goes to a Calendly signup page. Meet with anyone who signs up for 30 minutes. Get to know their performance problems. At the end, offer them a customized solution plus paid coaching if they need future help.

Don’t miss our July offer. Unlock everything on our site for 40%, and get a free bonus when you do⬇️

Get 40% off for 3 months

Your $100k Skill Assessment – Talking to People

Tue, 30 Jun 2026 16:00:05 GMT

Intro: Your $100k Skill

Talking to people

Here’s why:

You said talking to people gives you energy. You said driving is the skill you can do for hours without getting tired. That’s your secret sauce.

Most drivers treat the wheel and the passenger as two separate things. You don’t. You’re a natural at connecting while you move. That combo turns a simple ride into a memorable experience. And memorable experiences get better tips, repeat passengers, and real word of mouth.

Lesson 1: Find what people are already asking on Reddit

Stop guessing what to talk about. Go where people are already screaming for answers.

Open an AI and ask: “What do people on Reddit most ask about or have trouble with around driving for Uber, Lyft, or getting tips?”

Take the top question. Go to Reddit and search that exact phrase. You’ll find real posts from real drivers describing their real pain. Screenshot those pains or write ‘em down. Now you’ve got a list of topics. Each one is a blog post or a 60-second video waiting to happen.

We already found stuff related to your skill:

“How do I get passengers to tip more consistently?”
“How do I tell if a rider wants to talk or be left alone?”
“What do I say to break the ice without being weird?”
“How do I handle drunk passengers at night?”
“How do I deal with rude riders without losing my cool?”
“How do I get more 5-star ratings?”
“What’s the best way to end a ride on a good note?”
“How do I make more money without driving more hours?”
“How do I keep my car clean and comfortable for every rider?”
“How do I turn a quick ride into a repeat customer?”

Lesson 2: Record your answer instead of writing it from scratch

Videos must be quality get attention, but you don’t need Hollywood equipment.

Over time, your only goal is to make each video slightly better than the last.

Lesson 3: Market Yourself

Next, you’ll need to keep posting these short videos related to the topics around your skill. Then, post the videos organically on YouTube Shorts and TikTok.

Average views:

Better than average views:

Download your higher performing videos from TikTok.
Post the same videos again on Facebook. But instead of posting them organically, make each post into an ad by pushing “Boost Post”.
The “title” of the post should talk about whatever you’re offering in the ad. So if you’re offering a cookbook with over 100 recipes, the title should say something like “Get my 100+ recipe cookbook”.
Finally, add a “learn more” or “click here” button to your ad that sends people to your product or service.

To start, set your budget to $5/day for 7 days. The first 7 days is just to see if the ad works well enough to put more money into. For the audience, just let Facebook pick it for you.

After a week, look at the results. If the ad made you money or broke even, run it again. If it lost money, tweak the headline or try a different video.

Don’t be like me. Don’t bet on one video that you haven’t tested yet. Even a video that did well organically can flop when you put money behind it.

Bonus Lesson - Give People Free Stuff First

Here’s an idea for something you could give away for free around your skill:

The Tip Multiplier Playbook for Rideshare Drivers.

It reveals the exact 3-part hospitality routine that gets riders to tip without feeling pressured. Most drivers talk too much or not at all. This fixes that.

What you give away for free (Step 1):

A 2-minute “Read the Rider” checklist that helps you figure out if this passenger wants a chat or silence.
The “Golden Greeting” script: a 10 second opener that sets a friendly tone without being pushy.
One proven question that gets riders talking about themselves. People love that, and they tip more when they feel heard.

What they get if they pay (Steps 2 and 3):

The full playbook covers specific scenarios: nightlife crowds, airport commuters, corporate riders, and tourist trips.
A polite exit line that leaves a lasting good impression right before the rider steps out.
A simple system for tracking which approaches get the best tips in your area.

How they pay:

You give away Step 1 entirely for free. Right there in the free PDF, they’ll see the first tip work immediately.

At the bottom of that free guide, you put a button that says “Want the full playbook with all 30 scripts?” They click that and pay a simple one-time fee of $17 for the complete PDF. No recurring charges. No hidden costs. They only pay after the free part shows them it works.

That cuts their risk to zero. If the free greeting doesn’t get them a better tip, they won’t buy the rest. But if it works, they’ll gladly pay for the rest.

Lesson 5: Start with blog posts

Use this template for your own writing:

Intro – Describe the problem, the solution, and what they’ll know by the end.

Step or Lesson 1 – Insert your first lesson.

Step or Lesson 2 – Insert your second lesson.

Step or Lesson 3 – Insert your third lesson.

Step or Lesson 4 – Insert your fourth lesson.

Step or Lesson 5 – Insert your fifth lesson.

Instead of writing the posts from scratch, save time. Go to ChatGPT and choose the option to speak your answer rather than type it. Record yourself speaking through an answer for each “How to...” in your playbook’s description. Then ask the AI to “please make a blog post out of my transcript following the outline I added.” Copy and paste the outline above into the same chat.

When people sign up for your playbook...

When you use Facebook’s lead forms, you have the option to leave a message or link on the last page. I suggest leaving a link that goes to a Calendly signup page. Meet with anyone who signs up for 30 minutes. Get to know their driving and tipping problems. At the end, offer them a customized solution plus paid consulting if they need future help.

Don’t miss our July offer. Unlock everything on our site for 40%, and get a free bonus when you do⬇️

Get 40% off for 3 months

Your $100k Skill Assessment - Being Organized

Mon, 29 Jun 2026 14:42:00 GMT

Intro: Your $100k Skill

Being organized

Here’s why:

You build and execute. Your carpentry gives you a tangible, physical skill. Your organization gives you the ability to plan and structure. Your multi-tasking means you can handle complexity. This combination makes you valuable in project management, operations, construction management, or as a professional organizer.

Lesson 1: Find what people are already asking on Reddit

You don’t have to guess what to post about. Go where people are already screaming for answers.

Open an AI and ask: “What do people on Reddit most ask about or have trouble with around ”being organized”
Take the top question. Then go to Reddit and search that exact question. You can find real posts from real people describing their pain.
Screenshot the pains you see, or write them down. Now you have a list of topics. Each topic is a blog post waiting to happen.
We already found stuff related to your skill:
- “How do I organize my life?”
- “How do I stop feeling so scattered?”
- “How do I organize my workshop?”
- “How do I prioritize tasks?”
- “What’s the best way to organize tools?”
- “What’s the best productivity system?”
- “What’s the best storage system for tools?”
- “How do I manage my time better?”
- “How do I balance multiple projects?”
- “How do I organize a garage or shed?”

Lesson 2: Record your answer instead of writing it from scratch

Videos must be quality get attention, but you don’t need Hollywood equipment.

Over time, your only goal is to make each video slightly better than the last.

Lesson 3: Market Yourself

Next, you’ll need to keep posting these short videos related to the topics around your skill. Then, post the videos organically on YouTube Shorts and TikTok.

Average views:

Better than average views:

Download your higher performing videos from TikTok.
Post the same videos again on Facebook. But instead of posting them organically, make each post into an ad by pushing “Boost Post”.
The “title” of the post should talk about whatever you’re offering in the ad. So if you’re offering a cookbook with over 100 recipes, the title should say something like “Get my 100+ recipe cookbook”.
Finally, add a “learn more” or “click here” button to your ad that sends people to your product or service.

To start, set your budget to $5/day for 7 days. The first 7 days is just to see if the ad works well enough to put more money into. For the audience, just let Facebook pick it for you.

After a week, look at the results. If the ad made you money or broke even, run it again. If it lost money, tweak the headline or try a different video.

Don’t be like me. Don’t bet on one video that you haven’t tested yet. Even a video that did well organically can flop when you put money behind it.

Bonus Lesson - Give People Free Stuff First

Here’s an idea for something you could give away for free around your skill:

The Workshop Organizer’s Guide: How to Set Up a Workshop That Works

Description:

You have a workshop, garage, or job site. It’s not organized. You’re wasting time looking for tools.

This guide gives you:

How to set up zones for different tasks
How to store tools so they’re easy to find
How to organize materials and supplies
How to keep it organized long-term

What’s Inside:

A zone-planning template
A tool storage guide
A materials organization checklist
A maintenance schedule

Call to Action: “Get the Guide”

For the Guide

The video you saw that led you to this assessment was a “lead form”. If you’d like to offer someone that guide in exchange for their email so that you can follow up with them, choose the target to find leads when you’re boosting your Facebook posts. And setup a lead form just asking for someone’s email in exchange for access to the guide. Keep it simple and just ask for email, not even name.

Start with blog posts

Use this template for writing your blog posts:

Intro

In one paragraph, describe What’s the problem we’re addressing? What’s the solution? What will they know by the end of the article, or what will they get out of this? - speak to how they will either Make Money, Money, Save Time, Avoid Effort, Escape Pain, or Gain Status

(Insert Blog Picture)

Step or Lesson 1

(insert step or lesson 1)

Step or Lesson 2

(insert step or lesson 2)

Step or Lesson 3

(insert step or lesson 3)

Step or Lesson 4

(insert step or lesson 4)

Step or Lesson 5

(insert step or lesson 5)

Instead of writing the posts, save time by doing this:

Go to Chat GPT
Choose the option to speak out your answer rather than type it
Record yourself speaking through an answer for each point under “This guide gives you…” in the description of your guide.
Ask the AI to “please make a blog post out of my transcript following the outline I added”
Then, copy and past the blog outline above onto the same chat

This will give you a rough draft of a blog post. Edit the post to sound like you and make sure it relayed the correct information. Once you’re happy with the blog, add a picture from Google or Canva and post it on LinkedIn as an article. Another good place for blog post feedback is Medium.com. And Twitter/X lets you post blogs too.

Do this for each point under “This guide gives you…” in the description for your guide. Posting these on social media will help you see what people might like best and least in your guide.

Then, take the best of your posts and copy/paste the text onto a Google doc. Save the Google doc as a PDF. That PDF is what you can offer people for free.

When people sign up for the organizer’s guide…

When using Facebook’s lead forms to advertise, you have the option to leave a message or link on the last page. I tend to leave PDF downloads in my last page as a reward for people who made it through the questions.

In your case, I would suggest leaving a link on the last page that goes to a Calendly signup page(just search “what is Calendly” on YouTube if you don’t know what that is). Meet with anyone who signs up for 30 minutes. During the call, get to know their problems around organizing their work space. And at the end offer them a customized solution to their problem plus paid consulting if they need any future help.

Don’t miss our July offer. Unlock everything on our site for 40%, and get a free bonus when you do⬇️

Get 40% off for 3 months

Your $100k Skill Assessment - Coaching/Counseling

Mon, 29 Jun 2026 14:03:13 GMT

Intro: Your $100k Skill

Coaching/Counseling

Here’s why:

Your combination of clinical skills (respiratory therapist) and counseling/coaching skills makes you especially valuable. You can offer a level of credibility that pure coaches can't match.

Lesson 1: Find what people are already asking on Reddit

You don’t have to guess what to post about. Go where people are already screaming for answers.

Open an AI and ask: “What do people on Reddit most ask about or have trouble with around ”coaching” or “counseling”
Take the top question. Then go to Reddit and search that exact question. You can find real posts from real people describing their pain.
Screenshot the pains you see, or write them down. Now you have a list of topics. Each topic is a blog post waiting to happen.
We already found stuff related to your skill:
- “Do I need a degree to be a coach?”
- “What’s the difference between coaching and therapy?”
- “How do I build a coaching website?”
- “How do I combine healthcare and coaching?”
- “How do I position my clinical experience in coaching?”
- “What’s the difference between coaching and discipleship?”
- “How do I keep my coaching faith-centered without being pushy?”
- “How do you set boundaries with clients?”
- “How do you protect yourself legally as a coach?”
- “How do I find my coaching niche?”
- “How do I build a coaching program around my niche?”

Lesson 2: Record your answer instead of writing it from scratch

Videos must be quality get attention, but you don’t need Hollywood equipment.

Over time, your only goal is to make each video slightly better than the last.

Lesson 3: Market Yourself

Next, you’ll need to keep posting these short videos related to the topics around your skill. Then, post the videos organically on YouTube Shorts and TikTok.

Average views:

Better than average views:

Download your higher performing videos from TikTok.
Post the same videos again on Facebook. But instead of posting them organically, make each post into an ad by pushing “Boost Post”.
The “title” of the post should talk about whatever you’re offering in the ad. So if you’re offering a cookbook with over 100 recipes, the title should say something like “Get my 100+ recipe cookbook”.
Finally, add a “learn more” or “click here” button to your ad that sends people to your product or service.

To start, set your budget to $5/day for 7 days. The first 7 days is just to see if the ad works well enough to put more money into. For the audience, just let Facebook pick it for you.

After a week, look at the results. If the ad made you money or broke even, run it again. If it lost money, tweak the headline or try a different video.

Don’t be like me. Don’t bet on one video that you haven’t tested yet. Even a video that did well organically can flop when you put money behind it.

Bonus Lesson - Give People Free Stuff First

Here’s an idea for something you could give away for free around your skill:

The Healthcare to Coaching Transition Guide: How to Use Your Clinical Skills to Build a Coaching Career

Description:

You’re a healthcare professional. You want to coach. You’re not sure how to make the shift.

This guide shows you:

How to position your clinical experience in coaching
How to build a coaching niche around your healthcare background
What certifications or training you might need
How to transition from healthcare to coaching without losing income

What’s Inside:

A transition roadmap
A positioning worksheet for clinical experience
A coaching niche guide for healthcare professionals
A financial planning worksheet for the transition

Call to Action: “Get the Guide”

For the Guide

The video you saw that led you to this assessment was a “lead form”. If you’d like to offer someone that coaching guide in exchange for their email so that you can follow up with them, choose the target to find leads when you’re boosting your Facebook posts. And setup a lead form just asking for someone’s email in exchange for access to the guide. Keep it simple and just ask for email, not even name.

Start with blog posts

Use this template for writing your blog posts:

Intro

(Insert Blog Picture)

Step or Lesson 1

(insert step or lesson 1)

Step or Lesson 2

(insert step or lesson 2)

Step or Lesson 3

(insert step or lesson 3)

Step or Lesson 4

(insert step or lesson 4)

Step or Lesson 5

(insert step or lesson 5)

Instead of writing the posts, save time by doing this:

Go to Chat GPT
Choose the option to speak out your answer rather than type it
Record yourself speaking through an answer for each point under “This guide show you…” in the description of your guide.
Ask the AI to “please make a blog post out of my transcript following the outline I added”
Then, copy and past the blog outline above onto the same chat

Do this for each point under “This guide show you…” in the description for your guide. Posting these on social media will help you see what people might like best and least in your guide.

Then, take the best of your posts and copy/paste the text onto a Google doc. Save the Google doc as a PDF. That PDF is what you can offer people for free.

When people sign up for the coaching guide…

In your case, I would suggest leaving a link on the last page that goes to a Calendly signup page(just search “what is Calendly” on YouTube if you don’t know what that is). Meet with anyone who signs up for 30 minutes. During the call, get to know their coaching or counseling problems. And at the end offer them a customized solution to their problem plus paid consulting if they need any future help.

Your $100k Skill Assessment - Photography

Mon, 29 Jun 2026 13:32:47 GMT

Intro: Your $100k Skill

Photography

Here’s why:

You’re a visual storyteller who’s drawn to nature and living things. Your photography niche could easily be garden photography, animal photography, nature photography, or creative portraits.

Lesson 1: Find what people are already asking on Reddit

You don’t have to guess what to post about. Go where people are already screaming for answers.

Open an AI and ask: “What do people on Reddit most ask about or have trouble with around ”taking better photos”
Take the top question. Then go to Reddit and search that exact question. You can find real posts from real people describing their pain.
Screenshot the pains you see, or write them down. Now you have a list of topics. Each topic is a blog post waiting to happen.
We already found stuff related to your skill:
- “Do I need a website or portfolio?”
- “What gear do I actually need?”
- “What gear do I need for nature photography?”
- “How much should I charge for a session?”
- “How do I build a portfolio for a niche?”
- “How do I stand out in a saturated market?”
- “How do I network as a photographer?”
- “How do I make plant and animal photos more interesting?”
- “How do I take good photos at a sunken gardens?”
- “How do I get more visibility?”

Lesson 2: Record your answer instead of writing it from scratch

Videos must be quality get attention, but you don’t need Hollywood equipment.

Over time, your only goal is to make each video slightly better than the last.

Lesson 3: Market Yourself

Next, you’ll need to keep posting these short videos related to the topics around your skill. Then, post the videos organically on YouTube Shorts and TikTok.

Average views:

Better than average views:

Download your higher performing videos from TikTok.
Post the same videos again on Facebook. But instead of posting them organically, make each post into an ad by pushing “Boost Post”.
The “title” of the post should talk about whatever you’re offering in the ad. So if you’re offering a cookbook with over 100 recipes, the title should say something like “Get my 100+ recipe cookbook”.
Finally, add a “learn more” or “click here” button to your ad that sends people to your product or service.

To start, set your budget to $5/day for 7 days. The first 7 days is just to see if the ad works well enough to put more money into. For the audience, just let Facebook pick it for you.

After a week, look at the results. If the ad made you money or broke even, run it again. If it lost money, tweak the headline or try a different video.

Don’t be like me. Don’t bet on one video that you haven’t tested yet. Even a video that did well organically can flop when you put money behind it.

Bonus Lesson - Give People Free Stuff First

Here’s an idea for something you could give away for free around your skill:

The Photographer’s Pricing Guide: How to Charge What You’re Worth

Description:

You love photography. You hate figuring out what to charge.

This guide helps you:

Calculate your true costs and desired profit
Set prices for sessions, prints, and products
Handle client negotiations with confidence
Raise your prices without losing clients

What’s Inside:

A pricing formula for any type of photography
Sample pricing sheets for different niches
A client consultation script
A list of common pricing mistakes to avoid

Call to Action: “Get the Guide”

In case you have no idea how to make a pricing calculator, try copy and pasting the instructions below into an AI app like Chat GPT:

Hey AI, I need a Google Sheets template for a photography pricing calculator. Please create one with the following sections, columns, dropdowns, and formulas:

Summary section at the top

Client / Job name
Shoot type
Total shooting hours
Total editing hours
Total expenses
Total job cost
Recommended price
Final quote

Main calculator columns

Job name / client name
Shoot type dropdown: portrait, wedding, event, product, real estate, family, commercial, other
Shoot date
Location
Number of shooting hours
Photographer hourly rate
Shooting labor cost — calculated automatically: shooting hours x hourly rate
Number of edited photos
Editing time per photo in minutes
Total editing hours — calculated automatically
Editing rate per hour
Editing labor cost — calculated automatically
Assistant / second shooter cost
Travel miles
Mileage rate
Travel cost — calculated automatically
Equipment / rental cost
Props / studio / location fees
Printing / album / delivery costs
Other expenses
Total expenses — calculated automatically
Total job cost — calculated automatically: shooting labor + editing labor + all expenses
Overhead percentage — default 15%
Profit margin percentage — default 30%
Recommended price — calculated automatically using job cost + overhead + profit
Deposit required — calculated automatically, default 50%
Remaining balance — calculated automatically
Final quote — formatted as a clean text block the photographer can copy and send to the client

Please format the sheet so it looks clean, professional, and easy for a photographer to use. Use bold headers, currency formatting, dropdown menus, and protected formula cells if possible.

Also add a note at the bottom explaining how to use the calculator:

Enter the client and shoot details.
Add shooting hours, editing time, and rates.
Add expenses like travel, rentals, assistants, prints, or studio fees.
The sheet will calculate total cost, overhead, profit, recommended price, deposit, and remaining balance.
Copy the final quote and send it to the client.

For the Guide

The video you saw that led you to this assessment was a “lead form”. If you’d like to offer someone that pricing guide in exchange for their email so that you can follow up with them, choose the target to find leads when you’re boosting your Facebook posts. And setup a lead form just asking for someone’s email in exchange for access to the guide. Keep it simple and just ask for email, not even name.

When people sign up for the pricing guide…

In your case, I would suggest leaving a link on the last page that goes to a Calendly signup page(just search “what is Calendly” on YouTube if you don’t know what that is). Meet with anyone who signs up for 30 minutes. During the call, get to know their photography problems. And at the end offer them a customized solution to their problem plus paid consulting if they need any future help.

Your $100k Skill Assessment - Gardening

Sun, 28 Jun 2026 04:53:24 GMT

Intro: Your $100k Skill

Gardening

Here’s why:

Your combination of gardening and healthcare makes you especially valuable for the growing wellness and natural health space. And your crocheting adds a creative, handmade element that could translate into product sales or craft based content.

Lesson 1: Find what people are already asking on Reddit

You don’t have to guess what to post about. Go where people are already screaming for answers.

Open an AI and ask: “What do people on Reddit most ask about or have trouble with around ”gardening”
Take the top question. Then go to Reddit and search that exact question. You can find real posts from real people describing their pain.
Screenshot the pains you see, or write them down. Now you have a list of topics. Each topic is a blog post waiting to happen.
We already found stuff related to your skill:
- “How do I make gardening less physically demanding?”
- “How do I start a garden from scratch?”
- “What should I plant first?”
- “What tools do I need?”
- “How do I prepare my soil?”
- “How do I make money from gardening?”
- “How do I sell my plants and produce?”
- “How do I get rid of (specific pest)?”
- “How do I recover from a failed garden?”
- “How do I garden in an apartment?”
- “How do I garden on a budget?”
- “How do I keep gardening as I age?”

Also, here are two YouTube channels I like a lot that discuss healthcare and the use of plants for remedies and medicine. They might give you some inspiration on topics and what people’s problems are(look in the comment sections of their most viewed videos around plants and gardening).

Lesson 2: Record your answer instead of writing it from scratch

Videos must be quality get attention, but you don’t need Hollywood equipment.

Over time, your only goal is to make each video slightly better than the last.

Lesson 3: Market Yourself

Next, you’ll need to keep posting these short videos related to the topics around your skill. Then, post the videos organically on YouTube Shorts and TikTok.

Average views:

Better than average views:

Download your higher performing videos from TikTok.
Post the same videos again on Facebook. But instead of posting them organically, make each post into an ad by pushing “Boost Post”.
The “title” of the post should talk about whatever you’re offering in the ad. So if you’re offering a cookbook with over 100 recipes, the title should say something like “Get my 100+ recipe cookbook”.
Finally, add a “learn more” or “click here” button to your ad that sends people to your product or service.

To start, set your budget to $5/day for 7 days. The first 7 days is just to see if the ad works well enough to put more money into. For the audience, just let Facebook pick it for you.

After a week, look at the results. If the ad made you money or broke even, run it again. If it lost money, tweak the headline or try a different video.

Don’t be like me. Don’t bet on one video that you haven’t tested yet. Even a video that did well organically can flop when you put money behind it.

Bonus Lesson - Give People Free Stuff First

Here’s an idea for something you could give away for free around your skill:

The Beginner Gardener’s Starter Kit: What to Plant, When, and How to Keep It Alive

Description:

You want to garden. You don’t know where to start.

This kit gives you:

A simple 3-step process for starting any garden
What to plant based on your space and climate
How to water, feed, and care for your plants
How to troubleshoot common problems

What’s Inside:

A planting calendar
A checklist for preparing your garden
A guide to the easiest plants for beginners
A troubleshooting reference

Call to Action: “Get the Kit”

For the Starter Kit

The video you saw that led you to this assessment was a “lead form”. If you’d like to offer someone that gardener’s kit in exchange for their email so that you can follow up with them, choose the target to find leads when you’re boosting your Facebook posts. And setup a lead form just asking for someone’s email in exchange for access to the kit. Keep it simple and just ask for email, not even name.

Start with blog posts

Use this template for writing your blog posts:

Intro

(Insert Blog Picture)

Step or Lesson 1

(insert step or lesson 1)

Step or Lesson 2

(insert step or lesson 2)

Step or Lesson 3

(insert step or lesson 3)

Step or Lesson 4

(insert step or lesson 4)

Step or Lesson 5

(insert step or lesson 5)

Instead of writing the posts, save time by doing this:

Go to Chat GPT
Choose the option to speak out your answer rather than type it
Record yourself speaking through an answer for each point under “This kit gives you…” in the description of your kit.
Ask the AI to “please make a blog post out of my transcript following the outline I added”
Then, copy and past the blog outline above onto the same chat

Do this for each point under “This kit gives you…” in the description for your playbook. Posting these on social media will help you see what people might like best and least in your guide.

Then, take the best of your posts and copy/paste the text onto a Google doc. Save the Google doc as a PDF. That PDF is what you can offer people for free.

When people sign up for your starter kit…

In your case, I would suggest leaving a link on the last page that goes to a Calendly signup page(just search “what is Calendly” on YouTube if you don’t know what that is). Meet with anyone who signs up for 30 minutes. During the call, get to know their problems around planting or gardening, or just getting started. And at the end offer them a customized solution to their problem plus paid consulting if they need any future help.

Your $100k Skill Assessment - Working Hard

Sun, 28 Jun 2026 04:17:47 GMT

Intro: Your $100k Skill

Being a had worker

Here’s why:

Your combination of self starting, hard work, and adaptability makes you dangerous in any field where effort and initiative are rewarded.

First, read this article where I outline how to turn service into a career by thinking of it as basketball. I think you’ll find it uniquely helpful. The skills you mentioned(hard worker, self starter, eager leaner) are foundational traits that you should point in a direction that makes money. Apply your effort to strategic service. Then find a group of people or a company that needs the value you provide with your effort, and serve them.

Lesson 1: Find what people are already asking on Reddit

You don’t have to guess what to post about. Go where people are already screaming for answers.

Open an AI and ask: “What do people on Reddit most ask about or have trouble with around ”hard work”
Take the top question. Then go to Reddit and search that exact question. You can find real posts from real people describing their pain.
Screenshot the pains you see, or write them down. Now you have a list of topics. Each topic is a blog post waiting to happen.
We already found stuff related to your skill:
- “I work harder than everyone else but I’m not getting promoted”
- “I work hard but I’m not getting ahead”
- “How do I work smarter, not harder?”
- “I’m a hard worker but I don’t know what I’m working toward”
- “How do I find a purpose for my hard work?”
- “Where can I work where effort actually matters?”
- “What jobs value work ethic over credentials?”
- “What should I do with all this energy?”
- “How do I turn my work ethic into a resume?”
- “How do I find a purpose for my hard work?”
- “What’s the difference between hard work and effective work?”
- “I’m burning out from working too hard”

Lesson 2: Record your answer instead of writing it from scratch

Videos must be quality get attention, but you don’t need Hollywood equipment.

Over time, your only goal is to make each video slightly better than the last.

Lesson 3: Market Yourself

Next, you’ll need to keep posting these short videos related to the topics around your skill. Then, post the videos organically on YouTube Shorts and TikTok.

Average views:

Better than average views:

Download your higher performing videos from TikTok.
Post the same videos again on Facebook. But instead of posting them organically, make each post into an ad by pushing “Boost Post”.
The “title” of the post should talk about whatever you’re offering in the ad. So if you’re offering a cookbook with over 100 recipes, the title should say something like “Get my 100+ recipe cookbook”.
Finally, add a “learn more” or “click here” button to your ad that sends people to your product or service.

To start, set your budget to $5/day for 7 days. The first 7 days is just to see if the ad works well enough to put more money into. For the audience, just let Facebook pick it for you.

After a week, look at the results. If the ad made you money or broke even, run it again. If it lost money, tweak the headline or try a different video.

Don’t be like me. Don’t bet on one video that you haven’t tested yet. Even a video that did well organically can flop when you put money behind it.

Bonus Lesson - Give People Free Stuff First

Here’s an idea for something you could give away for free around your skill:

The Smart Worker’s Playbook: Work Hard, But Work Smart

Description:

You’re a hard worker. You grind. You put in the hours.

But sometimes hard work isn’t the answer. Sometimes it’s just burnout in disguise.

This playbook shows you:

How to work smarter, not just harder
How to prioritize tasks that actually move the needle
How to stop being the person who does everything
How to protect your energy while still delivering results

What’s Inside:

A prioritization framework
A “busy vs. productive” checklist
A delegation guide for hard workers
A weekly energy audit

Call to Action: “Get the Playbook”

For the Playbook

The video you saw that led you to this assessment was a “lead form”. If you’d like to offer someone that smart worker’s playbook in exchange for their email so that you can follow up with them, choose the target to find leads when you’re boosting your Facebook posts. And setup a lead form just asking for someone’s email in exchange for access to the playbook. Keep it simple and just ask for email, not even name.

Also, if you don’t already have a method for working smarter, not harder, to share with people, start with this video about the Eisenhower Method. Something else I think you’ll find helpful since you enjoy learning is the book “Work the System” by Sam Carpenter. It explains how to automate and delegate so that you’re not spending so much of your time putting out fires and doing unnecessary work.

Start with blog posts

Use this template for writing your blog posts:

Intro

(Insert Blog Picture)

Step or Lesson 1

(insert step or lesson 1)

Step or Lesson 2

(insert step or lesson 2)

Step or Lesson 3

(insert step or lesson 3)

Step or Lesson 4

(insert step or lesson 4)

Step or Lesson 5

(insert step or lesson 5)

Instead of writing the posts, save time by doing this:

Go to Chat GPT
Choose the option to speak out your answer rather than type it
Record yourself speaking through an answer for each point under “This playbook shows you…” in the description of your playbook.
Ask the AI to “please make a blog post out of my transcript following the outline I added”
Then, copy and past the blog outline above onto the same chat

Do this for each point under “This playbook shows you…” in the description for your playbook. Posting these on social media will help you see what people might like best and least in your guide.

Then, take the best of your posts and copy/paste the text onto a Google doc. Save the Google doc as a PDF. That PDF is what you can offer people for free.

When people sign up for your smart worker’s guide…

In your case, I would suggest leaving a link on the last page that goes to a Calendly signup page(just search “what is Calendly” on YouTube if you don’t know what that is). Meet with anyone who signs up for 30 minutes. During the call, get to know their problems around working smarter or being rewarded for their hard work. And at the end offer them a customized solution to their problem plus paid consulting if they need any future help.

Your $100k Skill Assessment - Communicating

Sun, 21 Jun 2026 17:56:28 GMT

Intro: Your $100k Skill

Communicating

Here’s why:

You can serve others well because you communicate clearly. You can communicate effectively because you understand people(empathy). The three skills reinforce each other. But with service and empathy, communication is the base that makes it all work.

Lesson 1: Find what people are already asking on Reddit

You don’t have to guess what to post about. Go where people are already screaming for answers.

Open an AI and ask: “What do people on Reddit most ask about or have trouble with around ”communicating well”
Take the top question. Then go to Reddit and search that exact question. You can find real posts from real people describing their pain.
Screenshot the pains you see, or write them down. Now you have a list of topics. Each topic is a blog post waiting to happen.
We already found stuff related to your skill:
- “How do I speak with more confidence?”
- “How do I improve my listening skills?”
- “How do I have a difficult conversation with my boss?”
- “How do I handle conflict at work?”
- “How do I say no without burning bridges?”
- “How do I speak up in meetings?”
- ⭐“How do I communicate with empathy?”
- “How do I read the room?”
- “How do I make people feel heard?”
- “How do I build a career in customer success?”

Lesson 2: Record your answer instead of writing it from scratch

Videos must be quality get attention, but you don’t need Hollywood equipment.

Over time, your only goal is to make each video slightly better than the last.

Lesson 3: Market Yourself

Next, you’ll need to keep posting these short videos related to the topics around your skill. Then, post the videos organically on YouTube Shorts and TikTok.

Average views:

Better than average views:

Download your higher performing videos from TikTok.
Post the same videos again on Facebook. But instead of posting them organically, make each post into an ad by pushing “Boost Post”.
The “title” of the post should talk about whatever you’re offering in the ad. So if you’re offering a cookbook with over 100 recipes, the title should say something like “Get my 100+ recipe cookbook”.
Finally, add a “learn more” or “click here” button to your ad that sends people to your product or service.

To start, set your budget to $5/day for 7 days. The first 7 days is just to see if the ad works well enough to put more money into. For the audience, just let Facebook pick it for you.

After a week, look at the results. If the ad made you money or broke even, run it again. If it lost money, tweak the headline or try a different video.

Don’t be like me. Don’t bet on one video that you haven’t tested yet. Even a video that did well organically can flop when you put money behind it.

Bonus Lesson - Give People Free Stuff First

Here’s an idea for something you could give away for free around your skill:

The Confident Communicator’s Playbook: How to Speak, Connect, and Influence

Description:

You’re good with people. But sometimes you freeze. You don’t know what to say. You avoid conflict.

This playbook gives you:

5 frameworks for handling any conversation
How to speak with confidence (even when you’re nervous)
How to handle difficult conversations like a pro
How to build trust and connection quickly

What’s Inside:

5 communication frameworks (with examples)
A script for handling conflict
A confidence-building exercise
A conversation checklist

Call to Action: “Get the Playbook”

For the Playbook

The video you saw that led you to this assessment was a “lead form”. If you’d like to offer someone that confidence playbook in exchange for their email so that you can follow up with them, choose the target to find leads when you’re boosting your Facebook posts. And setup a lead form just asking for someone’s email in exchange for access to the playbook. Keep it simple and just ask for email, not even name.

Start with blog posts

Use this template for writing your blog posts:

Intro

(Insert Blog Picture)

Step or Lesson 1

(insert step or lesson 1)

Step or Lesson 2

(insert step or lesson 2)

Step or Lesson 3

(insert step or lesson 3)

Step or Lesson 4

(insert step or lesson 4)

Step or Lesson 5

(insert step or lesson 5)

Instead of writing the posts, save time by doing this:

Go to Chat GPT
Choose the option to speak out your answer rather than type it
Record yourself speaking through an answer for each point under “This playbook gives you…” in the description of your playbook.
Ask the AI to “please make a blog post out of my transcript following the outline I added”
Then, copy and past the blog outline above onto the same chat

Do this for each point under “This playbook gives you…” in the description for your playbook. Posting these on social media will help you see what people might like best and least in your guide.

Then, take the best of your posts and copy/paste the text onto a Google doc. Save the Google doc as a PDF. That PDF is what you can offer people for free.

When people sign up for the confidence guide…

In your case, I would suggest leaving a link on the last page that goes to a Calendly signup page(just search “what is Calendly” on YouTube if you don’t know what that is). Meet with anyone who signs up for 30 minutes. During the call, get to know their communication problems. And at the end offer them a customized solution to their problem plus paid consulting if they need any future help.

Don’t miss our July offer. Unlock everything on our site for 40%, and get a free bonus when you do⬇️

Get 40% off for 3 months