In the last post, I broke down the first half of $100M Leads by Alex Hormozi. Specifically, I went over how to build a lead magnet worth giving away. If you missed it, go back and check that one out first since this picks up right where it left off.

Once you’ve got something worth giving away, the next question is how you get it in front of people. Hormozi breaks this into 4 pretty simple methods. I’ll use the rest of this article to explain.

The 4 ways to advertise a lead magnet

The book splits it two ways

• private vs public.

• and people who already know you vs people who don’t.

That gives you four buckets.

1. Warm outreach, which is private and to people who know you.

2. Cold outreach, which is private and to strangers.

3. Free content, which is public and to people who know you.

4. Paid ads, which is public and to strangers.

Warm outreach is where you should start

It’s the cheapest and easiest entry point, and most people skip it because it feels less impressive than running ads. Here’s the book’s process:

Build your list first using your contacts, social media, and your email. Pick whichever platform has the most people on it already. Then send a personalized message that references something real about the person, not a copy paste script. Reach out to 100 people a day if you can manage it.

Make the offer easy to say yes to. The book’s actual line here is to give it away free as long as the person promises to use it, give feedback, and leave a review if it’s good. Your first 5 customers should genuinely be free customers. They give you practice and they give you referrals, which is worth more than the money you’d have made off them anyway.

Once you’ve worked through a platform, repeat the process on the next one, then start charging. And don’t let your list go cold. Keep showing up with regular posting, a newsletter, or just periodic personal check ins.

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Cold outreach, for when you need to go beyond who you already know

This is reaching strangers or someone else’s audience, whether through bought lists, built lists, or paid platform access.

Build a list of people who match your ideal customer, not just anyone. Personalize your message and deliver value fast. Research each lead before reaching out, and write at a third grade reading level because simpler messages get more replies according to Alex Hormozi.

Volume matters here more than in warm outreach. So automate what you can with both the writing and the sending(use templates). And follow up more and in more ways. Don’t stop at one message.

• Try email,

• then a call,

• then a text.

Every additional contact increases your odds of reaching someone.

Free content is how you build the asset that compounds

The book makes a point that changed how I value content. Content itself isn’t a compounding asset, but an audience is. Most content disappears into the feed within a day or two. But the audience you build off of it sticks around and keeps engaging.

So the move is to build a personal brand and keep posting with real frequency. Hormozi gives a simple 3 part process for making content that works.

Hook - which means earning someone’s attention away from everything else competing for it. Good topics, headlines that give people a real reason to keep reading, and formatting that matches whatever platform you’re on.

Retain - holding that attention once you have it, usually through lists, steps, or stories.

Reward - deliver, or over deliver, on whatever the headline promised. Make the person feel something by the time they finish.

His rule of thumb is to assume you’re making content for strangers, since they’re the ones who’ll see it the most anyway.

Paid ads round out the 4th channel

Buying attention directly, for people who don’t know you yet, at scale. It’s listed last for a reason. The book’s whole approach builds from free methods first, then layers in paid once you understand what’s already working organically.

The bigger idea…

Strip away all the tactics, and the book is really making one argument. Audience and lead flow are the real asset. Not any single piece of content, and not any single sale.

Build the list. Keep it warm. The customers follow.

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The whole book comes down to one idea. If you can get a steady stream of engaged leads, you’ll eventually get customers. That’s it.

A lead is just anyone you can contact. An email list, phone contacts, your followers online, even people walking down the street. But you don’t just want leads. You want engaged leads, or people who’ve shown some kind of interest in what you sell.

That’s the real difference. A name sitting on a spreadsheet isn’t worth much. But someone who fills out a form or actually interacts with your content is a different thing.

How you actually turn a stranger into an engaged lead

The book breaks it down into 2 parts: offers and lead magnets.

Your offer is your main product, service, or the thing you get paid for. A lead magnet is something free you give away in exchange for someone’s contact info. Seth Godin has a great way of putting it. He calls it a “bribe.”

I like that framing because it’s honest. You’re not tricking anyone. You’re offering something valuable enough that a stranger is willing to hand over their info to get it.

Hormozi shared a useful story from his own business. His first lead magnet was a webinar that flopped. What actually worked was a simple free case study document. The lesson there isn’t “webinars are bad” or “case studies are good.” It’s that you have to actually test what your audience wants instead of assuming you already know.

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Use these 7 steps to make a lead magnet that people actually want

This is where the book gets tactical:

Step 1, Figure out the problem you’re solving and who it’s for - You have to get specific. Don’t just say “people who want to make money.” Think of a specific problem for a specific person. The easiest way to start is to think about the biggest problems you’ve personally had and solved.

Step 2, Figure out how to solve it - The book lays out three formats for packaging your solution to someone’s problem.

• The 1st is a problem reveal where you show someone a problem they didn’t even know they had. Then you make it obvious what happens if they act now versus later.

• The 2nd is a free trial that gives brief but full access to your core offer. This works best when your product solves a recurring problem, like Uber Eats waiving delivery fees for a month to hook new users.

• The 3rd is giving away free step one of a multi part solution, then charging for the rest. This works when your full offer solves something more complex than a single action can fix.

Step 3, Figure out how to deliver it - Match the delivery format to the actual problem. Don’t force a video course on a problem that needs a simple checklist.

Step 4, Test the name - This step has my favorite line in the whole book. “When you write your headline, you’ve spent 80% of your advertising dollar.” Five times more people read the headline than anything else you write. That’s the moment they decide to keep reading or scroll past. Hormozi tests headline first, then image, then sub headline, in that order. He used Twitter polls to A/B test when he had an audience. Without one, the move is just sending a few options to 10 people you trust and asking which one they’d actually click.

Step 5, Make it easy to consume - People are two to four times more likely to actually

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You have a skill. You might not think it’s special. You might think everyone can do what you do. But you’re WRONG.

Everybody has at least one thing they are naturally good at. Something that comes easier to them than to others and never drains them.

The problem is that most people never figure out how to turn their natural skills into income. They keep the best skills as hobbies or only use them for free.

This guide will show you exactly how to find the questions people are already asking about your skill, turn your answers into content, and give away something valuable for free that leads to paid offers.

Take the course⬇️

• Lesson 1: Find what people are already asking on Reddit

• Lesson 2: Record your answer instead of writing it from scratch

• Lesson 3: Market Yourself

• Bonus Lesson - Give People Free Stuff First

• Something You Could Give Away For Free

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Think about your skill. What’s the one thing people ask you most often? What’s the simplest, most valuable piece of advice you can give someone? Think about it, and make that into your lead magnet.

It could be:

• A checklist of the most common mistakes people make in your skill area.

• A simple guide or template that helps people get started.

• A short video or audio recording that teaches one specific technique.

• A worksheet or planner that helps people apply what you teach.

Keep it simple, valuable, and free.

At the bottom of your free guide, add a button that says “Want more help with [your skill]?” and link to a paid offer. This could be a coaching call, a full course, a consulting package, or a monthly service.

How they pay:

You give away the free lead magnet entirely for free. Right there in the free guide, they will see the value of your expertise immediately. At the end of the guide, you offer a paid package where you work with them directly. The package could be a one time fee or a monthly commitment. They only pay after the free guide shows them you can help.

If the free guide doesn’t help them, they will not buy the package. But if it does, they will gladly pay for more.

Start with blog posts

Use this template for your own writing:

Intro – Describe the problem, the solution, and what they will know by the end.

Step or Lesson 1 – Insert your first lesson.

Step or Lesson 2 – Insert your second lesson.

Step or Lesson 3 – Insert your third lesson.

Step or Lesson 4 – Insert your fourth lesson.

Step or Lesson 5 – Insert your fifth lesson.

Instead of writing the posts from scratch, save time. Go to ChatGPT and choose the option to speak your answer rather than type it. Record yourself speaking through an answer for each topic in your lead magnet’s. Then ask the AI to “please make a blog post out of my transcript following the outline I added.” Copy and paste the outline above into the same chat.

That gives you a rough draft. Edit it to sound like you. Make sure it has the correct information. Once you are happy, add a picture from Google or Canva and post it on LinkedIn as an article. You can also use Medium.com or Twitter/X.

Posting these on social media helps you see what people like best. Then take your best posts, copy the text into a Google Doc, and save it as a PDF. That PDF is what you can offer people for free.

When people sign up for your lead magnet...

When you use Facebook’s lead forms, you have the option to leave a message or link on the last page. I suggest leaving a link that goes to a Calendly signup page. Meet with anyone who signs up for 15 to 30 minutes. Get to know their challenges related to your skill. At the end, offer them your paid package if they need more help.

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A problem I personally came across was that people clicked my ads, but they never bought my product or service after they looked at it. The biggest reason was that people don’t feel safe buying from a person or brand they don’t know is credible. And on Facebook, I was an unknown guy with no following and no reviews from someone who had already bought from me.

I needed a way for the people who clicked on my ad to know I was credible and could actually produce results around my skill. I needed them to feel safe that they’d get their money’s worth if they bought from me. To do this, I stopped advertising my paid products and services. Instead, I started offering people free stuff that leads to my products and services.

For example, I sell an e-book on Amazon that teaches people to set their goals in a way that guarantees they’ll reach the finish line instead of giving up early. It sells for $4.99. However, I took one of the chapters from the book and made it into a 7 page pdf. On the last page of the pdf, I added a message that says “Want more tips on the best way to hit your goal? Get the full book”. Below that, I added a button that says “Click Here for More Goal Tips”. It links to my book on Amazon. Since the pdf is so much shorter than the book, I’m willing to give it away for free.

Now, instead of making ads that talk about the book for $4.99, I make ads that talk about(and send people to) the free pdf. The pdf is short, so it’s easy for people to consume. Best of all, it gives people a valuable snippet of the info they’d get in the paid book. So if they get to the end of the pdf, see I’m competent, and want more, they’ll be a lot more likely to buy the book without feeling risk.

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You’ll need to keep posting these short videos related to the topics around your skill. Then, post the videos organically on YouTube Shorts and TikTok.

Make at least 30 of these videos. Of your 30 TikToks/Shorts related to the book, some of them will get significantly more views or engagement than the others. This doesn’t mean that the videos are viral at all. They just have to perform at least 2x or 3x better than my average video. All you need is something that performed better than your average.

Average views:

Better than average views:

There are some different options for marketing your product or service. You can send cold emails. You can also cold call. But those take time, energy, and frustration. If you already have a full time or part time job, you might not have the time and energy after work that’s required to do cold calls and emails consistently.

If you want a more efficient way to delegate the marketing, run ads. If you don’t know how to run an ad online or haven’t done this before, don’t worry. I’ll explain how to setup your first social media ad in the steps below:

1. Download your higher performing videos from TikTok.

2. Post the same videos again on Facebook. But instead of posting them organically, make each post into an ad by pushing “Boost Post”.

3. The “title” of the post should talk about whatever you’re offering in the ad. So if you’re offering a cookbook with over 100 recipes, the title should say something like “Get my 100+ recipe cookbook”.

4. Finally, add a “learn more” or “click here” button to your ad that sends people to your product or service.

To start, set your budget to $5/day for 7 days. The first 7 days is just to see if the ad works well enough to put more money into. For the audience, just let Facebook pick it for you.

After a week, look at the results. If the ad made you money or broke even, run it again. If it lost money, tweak the headline or try a different video.

My first mistake with the Facebook ads was putting all of my money behind the one video that got the most engagement organically. I thought that just because people loved the video, it had to lead to sales. And I bet everything on this.

Don’t be like me. Don’t bet on one video that you haven’t tested yet. Even a video that did well organically can flop when you put money behind it.

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If your thinking “but I don’t know how to make videos” right now, don’t worry. You don’t need to be a social media star. You just need to do a little talking.

Videos must be quality to get attention, but you don’t need Hollywood equipment.

Pick one of your post topics from Reddit. Open CapCut or your phone’s camera and use vertical mode. Record yourself giving great answers and solutions. Keep it under 60 seconds. Edit lightly and add captions if you want. Post to TikTok or YouTube Shorts. Then repeat.

Over time, your only goal is to make each video slightly better than the last.

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Go where people are already screaming for answers.

Open an AI and ask: “What do people on Reddit most ask about or have trouble with around [insert your skill here]?”

Take the top question. Go to Reddit and search that exact phrase. You will find real posts from real people describing their pain. Screenshot those pains or write them down.

Just like that, you have a list of topics. Each topic is a blog post or a short video waiting to be made.

💎Write down 10 questions that people in your skill area are asking.

For example,

• If your skill is sales, people ask: “How do I handle rejection?” and “How do I close more deals?”

• If your skill is cooking, people ask: “What are easy meals for beginners?” and “How do I meal prep?”

• If your skill is driving, people ask: “How do I stay awake on long trips?” and “What are the best routes?”

• If your skill is painting, people ask: “How do I choose the right paint?” and “How do I avoid streaks?”

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• become a professional athlete

• make a hit song

• go to college and get a “good job”

But 4 years later, it turned out that,

• I dropped out of college after 2 years

• athletics didn’t work out for me past college

• and my legendary mixtape, Dreams of Nick Lovin, never took off😔.

This left me feeling like I had no way to reach the things I wanted in life, and that wasn’t fun. Then, I read a book called “Principles” by Ray Dalio that explained the idea of setting and going after goals to reach success.

It was the best solution I had heard by far, so I ran with it. It was about 4 years ago that I started and I’ve had a goal in my life since then.

Chasing goals has been the one thing that’s made the most impact in me becoming decently successful over the last few years, which is an improvement from before. So the rest of the introduction will explain why doing this has been so beneficial for me and why it might be beneficial for you too.

Reason #1: It gives me a route to success. Once I started to get the hang of going after goals, naturally I thought “how do I use this to get money?” So I set a goal to get my first real job. A bunch of resume updates and job applications later, I did it! Then a while after that I set a goal to get out of the house(I was working from home) and talk to more women. This led me to meeting a girl who became my serious girlfriend for about 2 years. After that, I set a goal to make my life more organized. I did that too, and it gave me peace of mind that I never had before.

It also made me a lot more productive. Writing this book has been one of the results of that extra productivity. All of that said, I finally found a way to reach success over time in terms of life and money, and it doesn’t require me to

• go back to college

• grow to 7 ft tall overnight

• or make a hit song.

If you’re someone who feels like there’s no route you can take to reach the life you want, setting a goal and going for it can at very least be an option. When I felt like I had no options, finding that out gave me a lot of hope.

Reason #2: It gives my days more purpose. Always having a big life goal that I’m working towards over the last few years has definitely given my days and weeks a greater sense of purpose. It’s because I know that as the time passes I’m moving towards something that’s important to me and that I think is gonna make my life better.

Before I started going for goals, I felt like I was getting up in the mornings and doing things(going to work, hanging out and stuff like that), and even working hard, but I wasn’t going anywhere in life. Instead of advancing, I felt like I was stagnant and just moving in place. Now that I know I’m in motion to something I care a lot about, I think it’s made my days feel more meaningful.

Reason #3: It gives me problems to solve. Have you ever set out to do something, started making progress, then an unexpected problem popped up and ruined all the progress you made? This happens all the time when you’re going for a goal. And while these problems that stand in the way of hitting goals can be very annoying and painful, finding solutions to get around them has been one of the most fulfilling things in the world for me.

It just feels really good to figure something out that helps me overcome a tough obstacle(especially when I know this is gonna get me closer to the goal). As well, once I find a solution to one problem, I’ve gotten into the habit of writing the solution down so I can use it to help me with similar problems later. After a few years of making progress this way, I’ve found myself a lot more knowledgeable and a lot less stagnant.

Reason #4: The effort gives me fulfillment. It takes hard work for a person to set out to do something over a long period of time and actually push through to completion. Hard work isn’t always fun. But even on the days when making progress isn’t fun, I still feel good in the end because it feels good to give effort.

It’s the same thing as when you exercise. You feel super tired and beat down while you’re doing it, but when you’re done you feel great. Also, I think that there aren’t too many things more fulfilling in life than seeing you finished a goal. To set a goal and see that you successfully went after it and got it done is cool, and it’s the ultimate confidence boost because you know that you can accomplish tough things.

Next: Day 1, List your goals →

Most people read 7 Habits book for the productivity stuff.

But the section that’s actually changed how I treat people is the part on interdependence. Stephen Covey spends a huge chunk of the book on how trust gets built or destroyed in a relationship, and he gives you specific ways to think about it instead of just saying “be a good person.”

By the end of this, you’ll have a few tools from the section that you can actually put to use the next time you’re in a conflict or trying to build trust with someone.

Every Relationship Runs on an Emotional Bank Account

The biggest idea on trust in this whole book is that every relationship you have works like a bank account. You make deposits when you build trust, and withdrawals when you break it. Keep enough of a reserve built up, and the relationship can survive a rough patch. Let the account run dry, and even small mistakes turn into big problems.

I wrote it down for myself as this. It’s my responsibility to build enough high reserve emotional bank accounts to be able to make withdrawals in times when I need help. That’s the whole point of putting deposits in before you need them. You don’t want to be reaching for support from someone the first time you’ve ever asked them for anything.

The flip side matters too. People are going to withdraw from your account sometimes, whether they mean to or not. When that happens, the move isn’t to keep score or hold a grudge. It’s to accept it, learn something from it, and get to a place where it doesn’t sting anymore. You also get to decide, based on someone’s pattern of deposits and withdrawals, how much room you give them going forward.

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Always Aim for Win or Win, Never Settle for Less

This is Habit 4, and it’s the one I use the most because I use it at work every single day. I’m in sales, so my job is to sit across from somebody, hear what they actually need, and find a solution that works for both of us. Covey’s big insight is that this same approach works in every relationship, not just sales.

Here’s how Covey breaks it down. In any relationship, you’re either winning, meaning you feel good about the outcome, or losing, meaning you don’t. The same is true for the other person. That gives you four possible outcomes.

Win/win means you both come out ahead. Lose/win means you’re neglecting your own needs to keep someone happy. Win/lose means you’re winning at their expense, usually by piling up evidence to prove you’re right and they’re wrong. Lose/lose means nobody’s happy and everybody’s just being stubborn.

Never Promise What You Can’t Deliver

A promise is one of the biggest deposits you can make into someone’s trust account. Breaking one is one of the biggest withdrawals. Covey’s point here is simple. Don’t say you’ll do something unless you’re actually going to do it.

It sounds obvious, but most broken trust in relationships comes from small broken promises stacking up, not one big betrayal. Showing up when you say you will, following through on the small stuff, that’s what keeps the account full.

Don’t Skip the Conversation About Expectations

A lot of tension between people isn’t really about what happened. It’s about two people expecting different things and never actually saying so out loud. Covey calls clarifying expectations one of the most important deposits you can make, and I wrote it down for myself as this. Don’t put a limit on or take for granted the time and energy spent clarifying expectations, roles, and goals.

The fix is just talking about it early. Before you’re deep into a project, a friendship, or a partnership, spend the time actually laying out what each person expects from the other. It feels slow in the moment, but it saves you from the much bigger cost of a blowup later.

Make What Matters to Them Matter Just as Much to You

Understand what’s important to the other person, and make what’s important to them just as important to me as the relationship. Stephen Covey calls this understanding the individual. It’s the deposit that makes every other deposit land better.

This isn’t about agreeing with everything someone cares about. It’s about actually knowing what matters to them instead of assuming it’s the same stuff that matters to you. A gift, a favor, or an apology only works as a deposit if it’s something they actually value.

If You Wouldn’t Say It to Their Face, Don’t Say It at All

The last one is about integrity when someone isn’t in the room. I wrote it down as never say anything about someone that you wouldn’t say to them directly, and don’t try people without accusing them to their faces.

Covey calls this loyalty to the absent, and it might be the fastest way to earn deep trust from someone. When you defend people who aren’t there to defend themselves, everyone in the room learns something about you. They learn you’ll do the same for them.

That’s the wrap. Six principles, one book, all pointed at the same idea. Relationships aren’t something that just happen to you. They’re something you build one deposit at a time.

Bonus: The Easiest Way to Win Any Argument or Conflict

Earlier I mentioned the win/win. That’s the principle I use the most in an argument or conflict at work or in life. The next time you’re in an argument, disagreement, or dispute with somebody, try asking this set of questions, either in your head or out loud with them:

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#7: Automate your investing.

These days, everyone with a cell phone has the ability to grow their money through investing. The only barrier is not knowing how to start. So here are 4 easy ways anyone can start automatically investing in assets today:

Stock market – Open your investing app like Robinhood or Stash. Then set up an automatic transfer(even just $1) into something that grows over time. Set up a recurring “auto-invest” for an S&P 500 ETF like VOO or SPY. You can do this in almost any investing app. Start with $5/week.

Bitcoin – Use an app like Robinhood or Cash App. Set up a similar “auto-invest” for $5/week. Treat it like a tiny bill you pay yourself first.

Roth IRA – Open a Roth IRA at a brokerage like Vanguard, Fidelity, or Charles Schwab. Set a small recurring transfer from your bank account to the brokerage. Then set another “auto-invest” so that the app takes whatever is in your Roth IRA and puts it into an index fund without you thinking about it.

And if your job offers a 401k with a match, enroll in it. The money comes straight from your paycheck before you ever see it.

When the money lands in your investing or retirement account, leave it alone. Don’t treat that account like a savings account you can dip into. Over time, the money will grow or pay dividends. If you turn on automatic dividend reinvestment(most apps have this feature), those profits buy more shares automatically.

#6: Get your groceries delivered so you’ll actually cook

Sometimes I want to cook because I find it relaxing and enjoyable. But you know what I don’t enjoy? Going to the grocery store after work. If I’m tired and there aren’t enough groceries at home for me to cook a meal, I will order from Uber Eats almost 10 times out of 10 instead of going to a store.

The fix is to treat ordering groceries like ordering takeout.

Ordering groceries from a store on DoorDash takes about the same 10 minutes as ordering from a restaurant. The difference is that groceries usually cost less because the same money gets you more meals. $50 spent at the grocery store can get you dinner for 3 nights while the same $50(including fees and tax) at a restaurant just gets you dinner for 1 night.

Now when I come home and the fridge is empty, I don’t panic. I just tap a few buttons and the food shows up. No more fast food shame.

#5: Let someone else cook dinner so you don’t eat fast food again

You work all day until you’re tired, then get home and still need to eat. But the fridge is empty or you don’t feel like cooking tonight. So you open Uber Eats and spend $40+ on a burger and fries that makes you feel awful an hour later.

If I had a dollar for every time I’ve done that, I’d never need to work a job again. If you’re anything like me and wish there was a less expensive solution, the fix is ordering pre‑made meals that actually taste good.

For meal services, I tried Blue Apron, Hello Fresh, and Factor. For me, Factor was the best by a mile. Factor gives me all protein, veggies, and good taste, plus the convenience of zero cooking. I just put a meal on my stove for 5 minutes and dinner is done.

It’s not cheap. But it’s still a lot less than Uber Eats or DoorDash if you use one of these apps on a regular basis.

#4: Automate your money tracking so you stop leaking cash

You think you know exactly how you’re spending your paychecks, but you don’t. I didn’t either until I downloaded an app called Rocket Money to track my spending habits.

The app tracks every subscription. It shows you when you’re overspending on stuff like Uber Eats or vending machine snacks. It even helps you cancel things you forgot you were paying for. I found a Netflix subscription I hadn’t used in 6 months because I thought I cancelled it. Now I’m saving $15/month because I finally let the subscription go.

For Rocket Money to track and categorize your spending, you set it up once. Then you check the app once a week to make sure you’re staying within your limits. That’s it.

#3: Use AI to think of gifts so you never show up empty‑handed

I can be thoughtful when I try. But when 3 birthdays and a holiday hit the same month, my brain shuts down. Thinking of gifts for my friends and family isn’t even fun at that point.

To get around this and avoid feeling burned out every holiday, I’ve started letting AI think of gifts for me.

I just copy the prompt below(inspired by the book “Giftology” by John Ruhlin), paste it onto an AI, fill in the blank where you see “(?)”, and let the technology do the hard work for me.

• “Hey AI, please give a list of gift ideas for my considering the following rules and questions --- Rules: The gift must be something they’ll use 5+ times in the next month. Ideally it would be something their family, friends, or coworkers can benefit from too. No food or beverages. No gift cards. Nothing with my logo on it --- Questions: What do I know about their goals, problems, recent wins, likes, age, gender, or profession? - (?)”

The AI spits out 10 ideas. I pick one. Then I get it shipped to myself first, add a handwritten note, and send it. When I’ve come up with gifts this way, the person has always felt special. I’d recommend this to anyone, especially if you have a wife or girlfriend.

#2: Stop editing videos by hand and use software instead

I love making content. Writing blog posts, recording videos, and even coming up with captions are fun for me. But when it comes to video editing, I HATE that part. I find it so grueling and time consuming that I almost hired someone in the Philippines to do the work for me for $400‑$700 a month.

Then, I found a website called Descript for $35 a month.

It works better than a human editor would have and literally costs 10x less. With Descript, you edit the video like you’re editing a document. So you just need to be able to alter words, not videos. It’s not perfect, but it saves me hours.

If you hate editing like I do, just try Descript. Don’t even second guess it. You’ll save time and a pile of cash.

#1: Keeping in touch with friends and family

First, you’ll have to go through your phone’s contacts and decide who you want to keep in touch with. You DON’T need to keep in touch with everyone on your phone to maintain your connections.

Step 1 – Think about the groups you’ve been a part of in life. For me, the significant groups I can remember being a part of are: high school football & basketball, college track & field, each job I worked in my 20s, and relatives I’ve known my whole life. Write down each group that you've been a part of.

Step 2 – Looking at your list, the next step is to scroll through your contacts and pick 1 or 2 people per group that you’ll keep in touch with. Then write down their names.

Step 3 – Now that you’ve decided on who you’ll keep in touch with, you’ll need to decide on how often to keep in touch with them. For most people, you just need to reach out every 3 to 6 months. The easiest way I’ve found to do this is to organize the people I wanna stay in touch with by the first letter of their first names. I organize them into groups. Those groups are:

• 1(ABC), 2(DEF), 3(GHI), 4(JKL), 5(MNO), 6(PQR)

• 1(STU), 2(VWX), 3(YZ)

Then, on the day that I go to send messages, I search “dice roll” on Google. Whatever number it lands on is the group I reach out to. This makes things random so it doesn’t seem robotic when I reach out to people. Plus it’s fun for me too.

Step 4 – Finally, you’ll need to move your setup from steps 1 through 3 over to a mass texting app.

In order to delegate communicating with people you know, you need an app that allows you to send an individual message to multiple people at once. I’m NOT talking about a group chat where multiple people receive the same message in the same text thread. Instead, here’s an example of what I mean:

• You think of 10 people you haven’t talked to in a while.

• You type one message like “Hey, haven’t seen you in a little while. How have you been?” and push send.

• The message is sent to each of the 10 people individually, as if you had texted them the same message one by one.

The nice thing is that with an app like this, you just need to send one mass text per month and do a good job of responding when people message you back in order to keep in touch with your friends and family. One text per month, and you could be the most social, well connected person you know.

The app that I’ve used to do all of this is called “Reach”. You can find it by searching “Reach” on the app store or the google play store. Then download it. You’ll also need to download the Reach extension app.

The big step is to write a message and send it to one of your groups. Don’t think too much about what to say. Instead, just go to an AI app like ChatGPT and enter the prompt “Hey AI, I’m looking to message multiple people the same message, but separately. I need a message that can go to each person without saying their name but still seems personalized enough to not be weird. What can I say?”

And whatever idea it gives you, start with that and edit the message to fit what you’d normally say. The message I sent when I first did this was “Hey, it’s Nick. Just checking in because I haven’t talked to you in a while. How are you?”. And everybody responded to the message as if they just thought I had only messaged them. They had no idea that I had messaged a bunch of people at once.

Most people think they need to quit their job first. That's a mistake. You can build other income streams while you're still clocking in 9 to 5. The trick isn't working more hours. It's getting your offers in front of people without burning your evenings.

The solution is simple. Post about what you're good at. Then let ads do the heavy lifting while you sleep, work out, or just relax.

By the end of this, you'll know how to turn any skill into a service, who to sell it to, and how to run tiny $5 ads that test if it's worth your time, all in your time after work.

Lesson 1: Start with a valuable skill

To get a second source of income, you'll need to sell something. The first step in selling is to gain an audience, and posting online is how you build an audience. So here's are 6 easy steps you can use to start posting on social media today.

• Pick one skill you're good at. Just one thing you can teach or do for someone else. If you aren't sure what your valuable skill is, use my quick guide to decide what to focus on.

• Go to an AI app and ask "what do people on reddit most ask about or have trouble with around the topic of (insert your skill)?"

• Write down or screenshot the biggest problems and questions you see mentioned. Then pick one topic from your list

• Next, take out your phone and record a video of yourself talking through an answer to the question or problem you picked for a topic.

  If your phone doesn't have enough storage, use a laptop.

  If the camera quality on your laptop is bad, you can use your phone's camera as the webcam with a free website called Iriun.com. Just search "Iriun webcam setup for pc" or "Iriun webcam setup for mac" on YouTube. I use this site myself. It just takes about 10 minutes to setup and you'll instantly be able to record videos with high camera quality.

  

• Edit the video. If you only have a phone to edit with, I recommend using the "Capcut" app. This is my go-to when I am editing on my cell phone. But when I am able to edit using a laptop, I have found it infinitely easier to use a website called "Descript". You can edit with Capcut for free with limited features. Editing with Descript will cost about $40/month. If you find video editing grueling or unenjoyable, just use Descript. It's 100% worth the money and will make your life a lot easier.

  

  

• Post the video. Good places to post your short form videos are TikTok, Facebook Reels, and YouTube Shorts.

Lesson 2: Package your skill so people actually want to buy it

Once you have some posts on social media, you'll have to answer the question "What do I sell to people?"

In short, the answer is this: You'll sell your skills to people. So the skill you choose to make content around is also the skill you'll sell. But first, you'll need to package it into something people want to buy. Typically, "packaging" something looks like making it into:

1. A product(a book, course, game, merch, something more creative)

2. A service(giving people your time)

3. A subscription(someone pays you for monthly access to your skill)

To start, you should sell your skill as a service. That means you do the skill for someone(you cook, they eat. You sell, they get the customers. You design, they get the logo). A service is the fastest way to start because you learn what your customers actually want while getting paid for your time. The two easiest ways to charge people money for access to your time(or service) are to:

1. Create a sign-up for paid 1 on 1 meetings through Calendly.

   

2. Offer your service as a "gig" on Fiverr.com.

   

After you've done a few services, you can make a product. That would probably look like a short book, a template, or a mini course(something people can buy once and keep forever). I personally started by self-publishing an e-book through Amazon Kindle.

In addition, you can offer a subscription for people who want more help than they got from using your product or service alone. That could be monthly coaching, weekly tips, or ongoing access to you. This works great for skills that can be taught, like painting lessons or fitness plans. If you don't know how or where to setup a subscription service, the best way I've personally found to do this is setting up a free website through Substack. If you want an example, checkout my Substack called goaldoctors.com.

Tip - Sell to rich people. If your service costs money, sell to people who have money. Rich individuals, small businesses, large companies, or schools are good places to look. Someone who's struggling will think about every dollar because it's necessary. But a business owner or someone with a lot of cash will say yes faster because they feel their time or results are worth more than your fee.

Lesson 3: Nobody can buy from you if they don't know what you're selling.

Now that you have some content online and a product or service, the next step is to make people aware of what you're selling. In other words, you'll need to do some marketing.

There are some different options for marketing your product or service. You can send cold emails. You can also cold call. But those take time, energy, and frustration. If you already have a full time or part time job, you might not have the time and energy after work that's required to do cold calls and emails consistently.

If you want a more efficient way to delegate the marketing, run ads. If you don't know how to run an ad online or haven't done this before, don't worry. I'll explain how to setup your first social media ad in the steps below:

1. Remember the video you posted in Step 1? Post 20 to 30 more of those videos talking about the problems and questions around your skill that you saw online.

2. Of your 20 to 30 total videos, look for any that got 2x your average views or more. So if the majority of your videos got 100 views, look for any videos with 200 views or more.

3. Download those high-performing videos from TikTok.

4. Post the same videos again on Facebook. But instead of posting them organically, make each post into an ad by pushing "Boost Post".

5. The "title" of the post should talk about whatever you're offering in the ad. So if you're offering a cookbook with over 100 recipes, the title should say something like "Get my 100+ recipe cookbook".

6. Finally, add a "learn more" or "click here" button to your ad that sends people to your product or service.

To start, set your budget to $5/day for 7 days. The first 7 days is just to see if the ad works well enough to put more money into. For the audience, just let Facebook pick it for you.

After a week, look at the results. If the ad made you money or broke even, run it again. If it lost money, tweak the headline or try a different video.

Lesson 4 - Give Them Free Stuff First

A problem I personally came across was that people clicked my ads, but they never bought my product or service after they looked at it. The biggest reason was that people don't feel safe buying from a person or brand they don't know is credible. And on Facebook, I was an unknown guy with no following and no reviews from someone who had already bought from me.

I needed a way for the people who clicked on my ad to know I was credible and could actually produce results around my skill. I needed them to feel safe that they'd get their money's worth if they bought from me. To do this, I stopped advertising my paid products and services. Instead, I started offering people free stuff that leads to my products and services.

For example, I sell an e-book on Amazon that teaches people to set their goals in a way that guarantees they'll reach the finish line instead of giving up early. It sells for $4.99. However, I took one of the chapters from the book and made it into a 7 page pdf. On the last page of the pdf, I added a message that says "Want more tips on the best way to hit your goal? Get the full book". Below that, I added a button that says "Click Here for More Goal Tips". It links to my book on Amazon. Since the pdf is so much shorter than the book, I'm willing to give it away for free.

Now, instead of making ads that talk about the book for $4.99, I make ads that talk about(and send people to) the free pdf. The pdf is short, so it's easy for people to consume. Best of all, it gives people a valuable snippet of the info they'd get in the paid book. So if they get to the end of the pdf, see I'm competent, and want more, they'll be a lot more likely to buy the book without feeling risk.

Tip - Don't put all your eggs in one ad. Run two different $5 ads at the same time. After a week, put the full $10 toward whichever one performed better. That's how you test without going broke.

And here's the part most people skip. After someone buys your service, don't disappear. Send a gift a month or two later. Not food. Not a gift card. Something they'll use five times or more. A nice mug with their name on it. A handwritten note. No logos. Send it unexpectedly, not right after they bought. That's how you turn a one-time buyer into someone who sends you referrals for years.